Post 9: Youtube to YouNiversity
I really was interested in the idea of creating a university that include the “bottom-up power” that Jenkins mentions (2). Just as how Youtube involves a variety of people uploading different genres and types of footage, he describes the YouNiversity as a program that provided an eclectic group of teachings that came together to create an interdisciplinary learning experience. This idea would not let fragmentation of the students with what they’re studying but instead looks at the “integrated contexts within which media are produced, marketed, and consumed.”
My worry with an academic department featuring this concept of “YouNiversity,” is that rather learning things in depth, I’d be worried the scope of scattered expertise would be too large to promote competent knowledge of the subject. Though by having student input into the curriculum, this “adhocracy,” that Jenkins describes, could potentially cause chaos in the variety of ideas that can be placed within the academic program. Because there would not be any structure to which the student would design its studies, there could be a possibility they are spreading themselves to thin, rather than expanding their knowledge thoroughly.
I think there needs to be an important balance of the student being able to expand their knowledge in what they are learning (for example, as a film major, I am stuck taking film classes and if I wanted as a job to market films, I would have to take some marketing classes that aren’t offered to me) to have a great basis to appeal to employers, but the structure is important to avoid mediocrity through various subjects. There is a reason that few videos on youtube go viral and are taken seriously, whereas the more structured clip-sharing website, Vimeo, creates for the most part extremely good quality content. The social structure between what people consider appropriate for Vimeo and Youtube lead to different content, the former being the content that is taken more seriously within the film and television industry. Just as with Vimeo, the academic department adds a structure to the student’s life that attempts to prepare them, but it is not as interdisciplinary as Youtube is in it’s content. I do believe structure is more important, but students should have the opportunity to find a way to express themselves and branch out past the structure to promote innovative thinking; I just do not believe that allowing them to have complete freedom is the solution to the issue of media integration.