Booking your Event - Know Your Audience
"If a tree falls in a forest and no one is around to hear it, does it make a sound?"
Or to put that in perspective... If you spend a ton of $$$ to book a show and and no one is there to hear it...WHATS THE POINT!?!
When programming the entertainment portion of your major events (Spring Fest, Rush Week, Annual Corporate Retreat or a local music festival), it is extremely important to know your audience. Just because you love Megadeth and are in charge of the budget doesn't necessarily mean you should book them for your daughter's National Cheerleading Convention. Because in the end, you want people to come to your event, to enjoy your event and to grow the demand for the event to happen again (with a bigger budget and you still in charge)! So how do you figure out what your audience wants when factors like age, social media usage, buying habits, taste, entertainment consumption, etc are part of the equation?
As part of this regular blog, we will feature different ways you can learn more about who you are programming for.
But to get you started, here is an absolutely invaluable resource on the subject:
This company is at the forefront of using data to understand trends and the direction of music consumers' tastes and is a terrific resource for music programmers. Browse the blog, the State of the Industry Report and sign up for their Billboard Social 50 and Next Big Sound Charts (it's all free!)
