DEGY BOOKING INTERNATIONAL

Degy is a full service booking agency that specializes in: College, Military, Corporate & Festival niche markets.

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NACA Nationals - See Ya There!

Hey guys, we leave today for the NACA National Convention. If you're attending, we'd love to schedule a time to sit down and chat. Drop an email/tweet/direct message and let us know when you would like to sit down!

And definitely stop by the booth(s), we'll have tons of cool stuff going on this year. We're at Booth #'s: 308, 310, 312, 314, 316.

And be sure to check out our website for info/video on all of our showcasing and alternate acts, just click HERE

See ya soon!

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Advice on... Getting the Word Out About Your Show

Came across a really great example today we wanted to share with you on some ways to get the word out on your event and increase foot traffic.

Last week we brought Headphone Disco to TCU. The show was a tremendous success for everyone involved. It was produced by the school's events programming arm "TheEnd". Here are some things the organization did to increase awareness; resulting in foot traffic, attendance, buzz and a successful event!

Strategic Partnerships - TheEnd partnered with another on-campus organization (Office of Housing & Residence Life) and in doing so doubled their ability to get the word out. That many more people talking/tweeting about it, bringing their friends, hanging posters/fliers and spreading the word to that many more networks of people. "Many hands make light work", but in the end the partnership needs to be a smart one, one that benefits all parties involved.

On Campus Press (before & after) - TheEnd and the Office of Housing & Residence Life made sure that the event was promoted ahead of time in the campus newspaper. The article was well written with quotes and links to provide people with as much information about the event as possible. Why give people a reason NOT to attend your event? Give them as much info and scope as possible to make it easy for them to say "that sounds like fun, let's do it!".

Another thing  to remember is that promotions don't stop once the event is over. Word of mouth and social media buzz are still the two biggest ways to reach people (depending on your age one works better then the other - but a healthy mix is always good!). Once the event is done and you did everything leading up to it to make it a success, use that momentum to generate more buzz, create the demand for future events! These guys did a great job of this by posting a piece in the student paper the day after. Again, including a ton of info (the amount of songs played!), quotes and even talking about how their programming depends on student surveys (driving people to take future surveys).

Here's some video of Headphone Disco at Univ. of Delaware. Definitely a sight if you haven't experienced it!!

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Booking your Event - Know Your Audience

"If a tree falls in a forest and no one is around to hear it, does it make a sound?"

Or to put that in perspective... If you spend a ton of $$$ to book a show and and no one is there to hear it...WHATS THE POINT!?!

When programming the entertainment portion of your major events (Spring Fest, Rush Week, Annual Corporate Retreat or a local music festival), it is extremely important to know your audience. Just because you love Megadeth and are in charge of the budget doesn't necessarily mean you should book them for your daughter's National Cheerleading Convention. Because in the end, you want people to come to your event, to enjoy your event and to grow the demand for the event to happen again (with a bigger budget and you still in charge)! So how do you figure out what your audience wants when factors like age, social media usage, buying habits, taste, entertainment consumption,  etc are part of the equation?

As part of this regular blog, we will feature different ways you can learn more about who you are programming for.

But to get you started, here is an absolutely invaluable resource on the subject:

Next Big Sound

This company is at the forefront of using data to understand trends and the direction of music consumers' tastes and is a terrific resource for music programmers. Browse the blog, the State of the Industry Report and sign up for their Billboard Social 50 and Next Big Sound Charts (it's all free!)

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Welcome to Degy's Blog

Welcome to the new Degy Blog!

Be sure to stop by for stories, thoughts, insights and advice from our 30+ years of experience in booking shows all over the world. Stay tuned!!!

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We are online at Tumblr! starting our blog series with a test run!