When billion dollar companies join a wave because they see the profit potential, after all the grassroots folks and little companies do the work. Unilever bought out this entire stylist magazine, including the outside and inside covers. But their logo does not appear until further into the magazine with the subsequent ads. They want you to invest in the look and ethos before dismissing it because it’s essentially mutton (Unilever) dressed as lamb (cottage indie brand). Nice touch by hopping on two waves with one ad campaign (#naturalhair). You can tell they are hopping on the “buzzword” #vegan because they emphasize “it’s vegan” on the front of every product. Yeah, but is it good? Most chemicals used in beauty products are plant derived or synthetic, which is also technically vegan. So, when you see stuff like this, don’t get caught up in the hype. Continue to read the labels carefully and ingredients. #naturalhaircareproducts #stylistmagazine #veganskincareproducts #veganhaircare #kinksandcoils #muttondressedaslamb #dontbelievethehype https://www.instagram.com/p/BsfYDEmlfdf/?utm_source=ig_tumblr_share&igshid=vq6zlchis0q
