#mynameislenny #lennymcclean (at Ladbroke Grove)
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#mynameislenny #lennymcclean (at Ladbroke Grove)
ºRESEARCHING CASE STUDY FILMº
BIG AND LOW BUDGET FILM (work done w/Alex B + Paola C)
• Who produced the film? • Who owns this production company and what other films have they produced? • Who directed the film? • What other films have they directed? • What was the budget? • Who stars in it? • What other films have they been in? • What technology has been used to make the film? • How was the film marketed? Which different marketing tools were used? • What examples of synergy with other products/merchandise can you find? • What examples of cross media convergence can you find? • What examples of technological convergence can you find?
BIG BUDGET ANSWERS (PADDINGTON 2) 1. David Heyman 2. Studio Canals (Didier Lupfer) and HeyDay Films (David Heyman) 3. Paul King 4. Bunny and the Bull, Paddington 5. $55 million 6+7. Benjamin Whishaw (Skyfall), Hugh Grant (4 Weddings and a Funeral), Hugh Bonneville (Notting Hill), Jim Broadbent (Harry Potter and the Half-Blood Prince) 8. High Dynamic Range Imagining (HDRI) + High Performance Intel Technology (supplied by Framestore) 9. The film partnered with Marks & Spencer’s and the brand released a series of merchandising such as costumes, Paddington plush toys and accessories related to the film. The character also had different social media accounts in different platforms such as Instagram and Twitter. Trailer: https://www.youtube.com/watch?v=-RP3O7vLq3A
SMALL BUDGET ANSWERS (MY NAME IS LENNY) • Jamie McLean, Michael Mendelsonn, Nick Taussig and Paul Van Carter • Salon Studio owned by Nick Taussig and Paul Van Carter who were also the founders • Ron Scalpello • He directed “Pressure”, “Offender” and “Bobby.” • $10 million 6+7. Josh Helman (Mad Max, X-Men Apocalypse), Chanel Cresswell (Murder for being Different and This is England) and Michael Bisping (Plastic and Triple Threat) 9. To market the film they released a trailer and various posters. 10. Salon Pictures has social media such as an Instagram and facebook account where they post updates, trailers, posters and other forms to create suspense for the audience
• Where and when was Guardians of the Galaxy released and in what cinemas? • What formats was it available in? • Who is the target audience? ANSWERS • It was released in July 2014 at the Dolby Theatre in Hollywood • In 2D, 3D and IMAX 3D • For everyone
Josh Helman is f*kin scary. Check out this trailer for British brawler biopic, #MyNameIsLenny! http://filmcombatsyndicate.blogspot.com/2017/04/my-name-is-lenny-gets-bloody-and-brutal.html