#n8744254

[kcb206group1]

The Political Power of Social Media

In this week, we are looking at New Media Politics and Engagement, then I will like to further talk about the positives factors for society and the significant example of the correlation of political power and social media.

 Nowadays, social media can be powerfully use for politicians and when their votes, give them more public perception and support. Different social media’s platforms in the political world which are able to educate citizens on the meaning and significance of events, inform people of occurrences, provide a platform for different viewpoint ad allow for informed public opinions, give publicity to political going on and expose political wrong doing and create public scrutiny (Sauter, 2014).

The use of social media is becoming a feature of political and civic engagement for many people in many countries. According the study release that some 60% of American adults use either social networking sites like Facebook or Twitter and a new survey by the Pre research Centre’s Internet & American Life Project finds that 66% of those social media users-or 39%of all American adults, have done at least one of eight civic or political activities with social media.

Social Media also offers the rare example of a marketing strategy on which politics isn’t twenty years behind.  Candidates and elected officials have been quick to adopt and leverage social media to engage and educate voters.  For example, Barack Obama had dozens of social network profiles, ranging from MiGente.com to Facebook to BlackPlanet. 

The fastest growing and farthest reaching of social network involve four social media which represent the distinct ways of publishing to and connecting with voters in practically.

Facebook

Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.

Twitter

Twitter excels in short message bursts, event updates, blog post pushes, and breaking news.  It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.

YouTube

YouTube is purely a video medium.  However, its reach cannot be underestimated.  The service’s search engine is second in use only to Google!  This staggering number of searches makes it essential to own your candidate’s name for search on this platform.

Flickr

Flickr should be used to publish campaign photos.  With more than 4 billion images and over 30 million monthly visitors, it’s an important place to be and exposes your campaign to an important network.

In fact, the online activism and politics certainly now has playing important role in our society. It has provided a good opportunity to allow politicians to express their opinions and policies and promote themselves. It allows them to reach more people from public while also allowing their supporters to feel involved in the campaign and give them an opportunity to voice their personal opinions.

 However, online activism is most being positive using in the society. It allows people to communicate their opinions on negative and positive occurrences in their society. It allows for a larger following for any petitions and surveys.

References:

“Week 8 New media politics and engagement”, Sauter Theresa 2014. Accessed 29th april 2014.   http://blackboard.qut.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_4_1&url=%2Fwebapps%2Fblackboard%2Fcontent%2FlistContent.jsp%3Fcourse_id%3D_108110_1%26content_id%3D_5232450_1

Shirky, Clay. 2011. “The Political Power of Social Media: Technology, the Public Sphere, and Political Change.” Accessed April 16, 2014. Available at: http://www.foreignaffairs.com/articles/67038/clay-shirky/the-political-power-of-social-media.

[kcb206group1]

Final blog post: the correlation of telemetric and social media

In this week lecture, we had discussed about the subject of big data and telemetrics, but at this blog, I will focus on to talk about the correlation of telemetric and social media and how it working effectively in that television industry.

Social media has grown drastically over the past few years, it as a tool which is particular increasingly using in television industry. Many TV show have integrated social in their broadcasts to impetus discussions with audiences while the show is airing. Moreover, some TV shows take social media even further than the simple hashtag to encourage audience participation and promotion upcoming show while airing.

In an earlier study carried out by Deloitte in 2013, more than half of adults admitted to interacting with another form of media while they watch television, this is more than double the previous year’s figure of 24% who admit to second screening. This is a huge increase and this figure will likely rise even more steeply in 2014. The Deloitte research however covers all activity on a mobile device, whether it’s interacting on social media, shopping, browsing the internet for unrelated information or sending emails.

There are three successful TV show as example of telemetric of social media in television in below:

The Big Bang Theory:

1: the producers use Facebook to display teasers for upcoming episodes to get the fans psyched. Once the show airs, they post the photo with dialogue from the show to promote even more fan engagement.

2: The how uses the GetGlue app so that fans can check in and let their friend know they are watching.

3: Fans can also earn rewards for lining, sharing, and following the show by their personal social media networks, a tactics effectively promotes the series。

The X Factor:

1. They allow fans to vote via Twitter.

2. They use real-time social data on-air.

3. They utilize social media on their social hub website.

The X Factor has seen incredible success through these social media efforts. After integrating hashtags and social media data on air, their Twitter activity shot up 600 percent, which earned them 3,667 Tweets per minute.

Dancing With the Stars

Dancing With the Stars has taken a modern approach to social media over the last few seasons. The show shares live Tweets on-screen after each performance. What's more, they've partnered with Facebook to show real-time data regarding which dancers are generating the most buzz in the online community. This simple technique pushes more viewers to join in the conversation and to add their votes to the data.

The use of social media is highly adamant nowadays, since it is readily available not just on desktop PCs but also in tablet computers and handy smartphones. Because of its convenience, people now can access it easier even when they are busy with something else, like catching up on their favourite TV series. It helps a lot in making indirect advertisements about recent shows that need extra push in ratings, specially when they are being watched by these viewers who tend to post about in Facebook or Twitter.

References:

http://www.landpmarketing.com/blog/emergence-social-tv

http://www.tvtango.com/news/detail/id/39/top-five-tv-characters-id-like-to-defriend-on-facebook

Woodford, Darryl. 2014. “KCB206 Internet, Self and Beyond: Week 9 Lecture.” Accessed May 1, 2014. Available at: http://www.dpwoodford.net/wp-content/uploads/2014/02/KCB206-Big-Data-Lecture_Small.pdf.

Woodford, Darryl, Katie Prowd and Axel Bruns. (forthcoming). “Telemetrics: Towards Measuring Social Media Engagement with Television.”

[kcb206group1]

Blog post 5: New media communication

In this week lecture, we have made a hot topic discussion about new media communication and the influences of it made in our now society. Nowadays, new technological devices are exits in everywhere around our society and enriches our life, such like computer, mobile phone and ipad, these things are high-tech, entertaining and convenience. As so far of those new media technologies are developing, which are changing the original ways of people communication and interaction to engaging with the world, social practices and self-formation.

Reference to Baym said: “We use new media for interpersonal purposes and to come up with creative ways to work around barriers, rather than submitting ourselves to a context- and emotion-free communication experience,” (Baym 2010, 57). New media is bring another different way to people communicate with the world. Computer mediated communication (CMC) is a feature in new media communication sphere. The content of Computer mediated communication (CMC) is use of tools or technologies to communicate and record information across time and space (Sauter, 2014a). a CMC interaction occurs through various types of networking technologies and applications, including email, Internet relay chat (IRC), instant messaging(IM), Usenet and mailing list servers. The contributions of CMC technologies are save time and money in IT organization by helping the use of all communication formats.

CMC is often contrasted to face- to face communication (Sauter, 2014b). The features of CMC are using tools or technologies for new communication and the new creative ways of engaging with the world, social practices and self-formation. There are more multiple and creative than face-to face communication. For an example of ‘Netspeak’, “Netspeak has far more properties linking it to writing than to speech; less formal, less carefully constructed and structured, more revisable,(Crystal 2006, 50). The new language being Netspeak is a new way to communicate which was required that would be faster to type and also be manipulated to include feeling to the worlds (Crystal, D. 2001).

By debates about whether enhances or impoverishes practices of CMC, those are occurs in a same time while it used. The enhancements of CMC are features in connection and intimacy across time and space; more engages with writing, self-reflection and creativity; abandonment of stereotypes and prejudices, and detachment of mind from body. Nevertheless, the impoverishments of CMC are features in reclusiveness, eroding language (both in spoken and written), and abandonment of etiquette (Sauter, 2014c). Furthermore, CMC is being creative while communication and interaction. The characteristics of CMC are including abbreviations, symbols, emoticons and hashtags. Some examples of abbreviations, which like LOL,btw, IMHO,ttyl,OMG and FYI. Those are being creative and shortly for typing but also can make sense to people understanding. In fact, abbreviations is using with the popularity and rise in real-time text-based communications, such as Facebook, Twitter, Instant messaging, email, Internet and online gaming services, chat rooms, discussion boards and mobile phone text messaging (SMS), it is come the emergence of new text language tailored to the immediacy and compactness of these new communication media. References:

Sauter, Theresa. 2014. “KCB206 New Media Communication. Week 6 Lecture”. Accessed April 13, 2014. https://lecturecapture.qut.edu.au/ess/lti/v1/launch/BLACKBOARD/90e0f566-3969-40ff-8600-e7cac2c2e219

Crystal, David. “Chapter 2: The Medium of Netspeak.” Language and the Internet. 2nd ed. Cambridge: Cambridge University Press, 2006. 26-65. Print.

Baym, Nancy K.. “Chapter 3: Communication in Digital Spaces.”Personal connections in the digital age. Cambridge, UK: Polity, 2010. 50 - 71. Print.