Aug 2, 2025
The Best Names Solve Problems, Not Just Sound Cool
Can your domain be tied to a real-world need? That’s where value lives.
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The Best Names Solve Problems, Not Just Sound Cool
Can your domain be tied to a real-world need? That’s where value lives.
If It Needs Explaining, It Won’t Sell
Your domain should tell its story at a glance.
The Danger of “Waiting”
Waiting for the right buyer often means missing the only buyers there are.
The Danger of “Waiting”
Waiting for the right buyer often means missing the only buyers there are.
If It Needs Explaining, It’s Not Selling
Your domain should communicate its value instantly — not require a sales pitch.
You Don’t Have to Own Every Good Name
Most of your sales won’t come from what could sell — but from what’s actually positioned to.
Stop Using “Brandable” as a Shield
Not everything with a .com is brandable — especially if no one knows how to pronounce it.
If No One Gets It, It Doesn’t Work
You shouldn’t need to explain your domain. It should explain itself.