How does your e-commerce strategy translate internationally? Just ask Neiman Marcus.
By Steven R. Thompson @ The Dallas Business Journal
Jake Dean
Neiman Marcus has signed a deal that will allow international online customers to pay in 60 different currencies.
Neiman Marcus expands international e-commerce reach
Neiman Marcus said Tuesday that international shoppers in more than 100 countries can shop online using local currency and payment methods thanks to a new partnership with an e-commerce company.
The Dallas-based luxury retailer teamed up with FiftyOne Global Ecommerce to expand its international reach of NeimanMarcus.com.
"Neiman Marcus has stature as a global fashion authority and our partnership with FiftyOne enables us to readily serve our international customers," John Koryl, president of Neiman Marcus Direct, said in a statement.
FiftyOne accepts payments in more than 60 currencies and reaches 2 billion online customers.
In March, Neiman Marcus invested $28 million in a Chinese e-commerce company Glamour Sales Holding.