#neoreach

[bingenetworkstv-blog]

Look who is "crushing" it today at @digimarcon our @ericabethbecker If you are in @newyorkcity swing by the @mhmarquisnyc 7th floor and say hello. #michaelneely #neoreach #sponsored #events #influencer (at New York, New York)

[simon-bom-blog]

Episode X – The Power Of Influencers

Social Media Influencers have swamped the web. Originally on blogs, these new stars with massive following now have access to many other mediums such as Facebook, Vine, Instagram, Musica.ly, Periscope, amongst others.

From the onset, companies used influencers to promote their product. Now, streamlined and trackable platforms have emerged, as many companies are looking to enter that new flourishing market.

Neoreach, an influencer marketing platform, gives companies the opportunity to search for influencers to promote their brands, create and manage campaigns, and track the success of these initiatives. Taping into a database of more than 10,000 influencers, Neoreach offers brands the possibility to use every one of the mediums cited above to showcase their products.

The reason why influencer marketing has become such an attractive enterprise resides in the work of influencers. Indeed, influencers usually gained popularity by presenting/discussing industry-specific products/services. Therefore, when they promote similar brands, they appear opt-in, resulting in these campaigns not resembling anything remotely close to advertising. Audiences are more likely to listen to these influencers that they voluntarily follow than other forms of ads, even user-targeted ones.

Gwynnie Bee – the self-proclaimed Netflix for clothes – has made use of influencer marketing and has focused on video, as vice president of marketing Jennifer Ogden-Reese saw the medium as offering the highest growth. Why? “To tell our story because these women want to hear from other women about their real experiences with clothing”. In other words, the values of video appear to correlate the value added by influencer marketing over traditional advertising: its people talking to people, people telling stories, it’s looking for discussion rather than forcing a sale. I believe video influencer marketing, instead of treating us as consumerist commodities, is more human.

[onlyleigh]

Exclusive interviews with some of the finest VidCon influencers: Lauren Fairweather, Karen Kavett, Only Leigh, Donal Skehan, and Noah Guthrie.

I’m in this! <3

[designerandres]

Can you spot that logo? #neoreach #lovethisplace #techalltheway

[value4money]

New Post has been published on Digital Marketing Domain - Full Vertical - SEO, SEM & SMM services customized..!

New Post has been published on http://www.learn-digital-marketing.com/student-run-startup-lands-1-5m-to-help-advertisers-find-bloggers-wholl-promote-them-exclusive/

Student-run startup lands $1.5M to help advertisers find bloggers who’ll promote them (exclusive)

Above: A screen from the NeoReach platform

Image Credit: NeoReach

A startup that automates the selling of “influencer” links for use by bloggers — headed by a 19-year-old Stanford student — has scored a $1.5 million seed round.

The 14-person company, NeoReach, has developed a platform that rewards people on a pay-per-click (PPC) basis for sharing links through blogs, social media or other means. It is emerging from a trial period and formally launching this week.

Bloggers and other “influencers” choose a product or service from the NeoReach platform that they’d like to promote through their blog, their social networks, or other avenues. They get a link to that offering from NeoReach, and the company pays them a fee per click. Leimgruber said the click’s entire fee is currently paid to the promoter as the company builds a user base. The eventual cut for NeoReach. he told us, might be 25 percent.

The advertisers paying for the clicks set the cost-per-click rate.

“We are looking to be the AdWords of influencer marketing,” CEO and co-founder Jesse Leimgruber told VentureBeat. He and his brother P.J. are already veteran serial entrepreneuers, having co-founded the ongoing and reportedly profitable digital marketing firm Rank Executives and neon hat retailer RageHats, in addition to NeoReach.

The seed round, which closed last month, was led by Splunk-founder Michael Baum’s Founder.org, which focuses on student-led startups. Participating investors included Expedia founder Greg Slyngstad and former HP COO Bill Veghte. An angel round in January landed $300,000.

The company says that over 10,000 users already employ the NeoReach platform and that it has delivered more than half a million clicks. This includes about 4,200 bloggers, 800 celebrities and influencers, and about 5,600 local influencers and “everyday people.”

Bloggers or other influencers are not required by law or NeoReach to mention that they are getting paid to promote a linked offering.

But Leimgruber noted that they’re also “not required to be positive” in their mention. There has been controversy about some bloggers being paid to write specific posts without disclosing the sponsorship, while here they are free to write what they please. Of course, being negative would lead to fewer clicks.

He also pointed out that users are given a choice of products, so they could select ones they are enthusiastic about.

Influencers who use the platform include tech bloggers Chris Pirillo and Techno Buffalo, pro surfer Anastasia Ashley, ex-American Idol contestant Kayden Stephenson, and “Vine Stars” Weekly Chris, Joey Salads and Claudia Romani.

The influencer link market is not a new one, with such competitors as TapInfluence, Izea, Niche.co, and GrapeStory. But Leimgruber said that those tend to be agency models or account manager-heavy, while NeoReach is an automated platform.

And he believes enough in the company’s approach that he’s “most definitely dropping out” of Stanford next quarter.

How do his parents feel about that?

“Neither of them went to college,” he told us. “They’re not thrilled [and] feel like I’m throwing it away.”

But “Stanford has a great policy of always letting you back,” he said. “Right now, I need to put all the eggs” in this basket.