Technology Merger Strengthens the Impact of Social Media Marketing Campaigns
Adly and Nestivity Combine Influencers and Technology to Create an Enhanced Social Offering
[LOS ANGELES, CA] April 25th 2014 - Adly, the leading social advertising platform and Nestivity, a social engagement software company, announce an exciting merger. Adly’s extensive celebrity and influencer relationships and experience in social advertising is now supported by Nestivity’s software toolset that organizes and amplifies the reach of social conversations. This new offering will allow brands to leverage celebrities and established social media influencers to conduct social marketing and direct sales in new, attention grabbing ways.
“By teaming up with one of the pioneers of social media monetization, Nestivity is able to leverage Adly’s global influencer network and its unique data insights to deliver brands highly targeted impressions,” said Bahram Nour-Omid, Nestivity’s Chairman. “We are pleased to combine our strengths to meet the demands of the marketplace – facilitating social interactions beyond conversations to transactions.”
Adly will be integrated with Nestivity’s content hub that can turn virtually any type of media (slides, live video, etc.) into a dedicated social conversation with a direct call to action. Adly will also offer its proprietary brand analytics to aid brands in both discovering and reaching targeted audience segments . This allows brands to isolate and focus on consumer engagement while cutting through the noise common to social media marketing.
“Nestivity’ s software was exciting to us because it adds both organization and reach to social conversations” said Mark Suster of Adly investor Upfront Ventures. “Adly’s strong suite of advertising solutions combined with Nestivity’s social engagement tools will help deliver higher-value and more comprehensive social marketing experiences to both brands and consumers.”
The combined company will allow brands to both amplify and focus their social campaigns, offers, and promotions through celebrity and influencer driven conversations. The enhanced platform will enable brands to more effectively reach their existing audiences through open conversations across social media. Further, brands can leverage an extensive roster of celebrities and influencers to participate in these socially charged conversations. By selecting influencers with followers that align with their target customers, brands can extend their social media conversations by hundreds of millions of high quality impressions.
In the coming weeks, Adly will be enhancing their service offering and expanding the number of brand and celebrity conversations using this enhanced technology. For more information on this new marketing opportunity, contact [email protected]