Aug 9, 2017
Nethority Technologies Pvt Ltd is excited to announce that they are about to enter in the e-commerce sector via its active project called Mobikart. It will bring a ‘Shop’ section on Mobikart
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Nethority Technologies Pvt Ltd is excited to announce that they are about to enter in the e-commerce sector via its active project called Mobikart. It will bring a ‘Shop’ section on Mobikart
Mumbai, Nashik, August 9, 2017: Nethority Technologies Pvt Ltd is excited to announce that they are about to enter in the e-commerce sector via its active project called Mobikart. It will bring a
Nethority Technologies Pvt Ltd is excited to announce that they are about to enter in the e-commerce sector via its active project called Mobikart.
Nethority Technologies Pvt Ltd is excited to announce that they are about to enter in the e-commerce sector via its active project called Mobikart. It will bring a ‘Shop’ section on Mobikart’s website using which the users can buy amazing products directly from their website. Mobikart.com is essentially a price comparison website for smartphones, tablets, laptops, and mobile accessories. The Shop section on the site will support users to buy genuine and the best mobile accessories on best prices.
Ruturaj Kohok is CEO of Nethority Technologies and Founder of Startup MobiKart and PriceKart. He’s an energetic Digital Marketing professional with integrated marketing experience in the B2B …
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Mobile First vs Mobile Friendly. How will mobile-first indexing impact SEO?
Introduction
Website Designs have been constantly evolving with a primary objective to provide the best user experience to the website visitors. Over the past decade, there has been a tremendous change in the web interfaces in order to adjust to various devices.
The need for Responsive Design
Looking at how far websites have evolved since the early 2010s, they were desktop sites rendered on tiny mobiles. Reading content or even filling up a form was a practical joke.
It later evolved to a separate’ version of the website, typically m.example.com. This design solved 2 major issues of browsing on the internet:
How a website appears on the phone
Creation of mobile-specific content
This approach provided entirely separate experiences to users on Mobiles and Desktop, though they were 2 different sites.
With the increase in mobile traffic, website owners soon realized the need to redesign the browsing experience. From being a simple calling card for businesses, websites have now turned to an Online Store where users can compare and buy products.
According to ComScore, the data shows that the majority of consumers are multiplatform users. Taking the multi-channel switching behaviour into consideration, business owners have now realized the need to design a website that adapts to various platforms. A responsive design ensures best user experience irrespective of the device.
Remember the last time you tried the reverse pinch gesture to access a website on your smartphone. Thanks to responsive website designs.
How is Mobile-First different from a Mobile Responsive Website
Is mobile-first the new black?
You may often come across these questions from clients, “Is mobile-first technology not same as mobile-friendly?” “My website looks great on mobile, do I still move to mobile-first?” Most of them are mistaken; Mobile-first is not a technology. Mobile- First is a design approach for a modern responsive website.
If a responsive site renders great on multiple devices, why is it necessary to opt for a Mobile-First Strategy? According to smart insights, mobile users now average above desktop usage by 30%. Today most of the users rely completely on their mobiles for their online activities. Based on the User’s search behaviour, Google has identified the need to switch to Mobile-First indexing in order to make the search results more useful to the users.
The responsive website was built with a desktop-first approach, where a site was initially designed for a desktop and was later scaled down to various other devices.
On the other hand, a mobile-first approach is to design for a mobile, which is definitely a mobile-friendly version, which will be later scaled up for desktop and other devices.
The impact of Mobile-First Index on SEO
We’ve seen how Mobile-First approach has changed how websites will be rendered on mobile and other devices. But how will Mobile-First affect the SEO world? Do business owners have to change their SEO strategy? Will this be another Mobilegeddon?
Well, Google has clearly stated that there will not be any changes in the website rankings if you are following the best SEO practices.
Most of the Google searches now happen on mobiles but Google indexes desktop first. As result users are provided with results related to desktop content. In order to fix this, along with the Mobile-First design approach, Google will also change its indexing pattern. Google also announced that they have begun their experiments to index mobile versions to rank pages on a site which will affect and change the SEO game drastically.
Currently, search engines would first crawl the desktop version of the website, then identify and crawl the mobile version of the website and determine the rankings for the website.
Instead, mobile-first indexing refers to primarily indexing the mobile content in order to rank a website. This means, if your website is not mobile-friendly, it will impact the SERP results regardless of whether you are a desktop user or a mobile user.
No mobile version yet?
If you do not have a mobile version yet, this does not mean that Google will not index your site.
Google said:
If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user-agent to view your site.
But you will lose the advantage to rank better against your competitors!
Do we need to change our content strategy?
Yes, as an SEO, we have always suggested users add more relevant content to the website considering the LSI, Latent Semantic Indexing. Effectively, its time for a content strategist to now take a ‘Less is More’ approach.
The challenge would be to optimize the content by reducing the length of the content and providing the exact content. Does this mean that tabbed content or content within an accordion will be considered? Perhaps, yes! as such content makes sense on a mobile rather than on a desktop. As stated by Gary Illyes, expanded content can be settled upon if it enhances the user experience.
How to identify if your site is mobile-first indexed?
Google is already sending notifications to the site if the site is ‘mobile-first indexed’ Google also states that if a site is being migrated to mobile-first indexing, site owners will see major traffic from Googlebot Smartphone
Are you prepared?
Below are the major actions a site owner has to take into consideration in order to perform better in the SERP:
Recommendations as stated by Google:
Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
Having fast-loading content in order to rank against your competitors. Users may focus on implementing fast-loading AMP pages for an added advantage.
As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.
If you have a rel=canonical tag, leave it
Conclusion
As stated above, websites may not see a major change after the mobile-first index rolls out, but it is necessary to take necessary actions to identify risks and be prepared for the next mobilegeddon. If you already have a responsive site, make sure to prioritize the user experience on mobile devices and follow the Google guidelines to maximize ranking opportunities.
Regardless of all the actions that you plan to take on your website, do keep an eye on the SERP changes and Search Console.
Message for all the SEOs
If you have not yet started, it is now the time to consider the mobile-friendly tool a sure thing and work on a result-driven Mobile Strategy.
Final Note
Well, this was for Google Spiders, business owners looking for conversions, do not ignore any insights from Google Analytics to make better-informed business choices
5 Effective Ecommerce Marketing Strategies in 2019
With the world going digital, even the number of ecommerce sellers are increasing year by year. Thus, it is the high time to roll up the sleeves and face the competition. E-commerce has transformed the way people shop. People who loved traditional shopping are shifting towards online shopping as the deals and offers are more attractive.
Let’s see the stats.
According to Statistica report, in 2018, retail e-commerce sales worldwide reached up to 2842 billion US dollars and estimated e-commerce revenues for 2019 can grow up to 3453 billion US dollars. Aren’t these numbers huge? So, if you have an e-commerce website, with the right strategy and planning you can hit the bull’s eyes in 2019.
Let’s plan out a preeminent e-commerce business marketing strategies to get the best out of the year 2019. Have a look at 5 Effective Ecommerce Marketing Strategies in 2019
1) Analyze your current position.
The first thing to do is, see where your e-commerce store stands right now.
Analyze your competitors and see what they are doing best
Weigh yourself with your best competitor
Try to find out why your competitors are doing better than you
Analyze where you are winning
Analyze where you are losing
By knowing your strengths and weaknesses, you can start fresh with a new business strategy. Once you are done with self-analysis, you’ll have clear data for the next step.
2) Set an objective for your e-commerce business
Setting a clear goal for e-commerce business will help you reach your vision faster.
Set a numerical target for:
Revenue to be achieved
Profit to be achieved
Amount to be spent on marketing
Amount to be spent on resources
Amount to be spent on business expansion & innovations
Number of people your website need to reach
How many products you need to sell to reach the target revenue
Setting up the objectives and targets will give you a clear path ahead. So, now you’ll know what you want by end of the year 2019. Invest your funds accordingly and plan out the entire year’s spending and profit stratagem. While you are setting the goals, make sure to consider each and every factor that can go wrong. It is always better to be prepared for disasters. Let’s go bit technical
3) Make your website easy-to-use
Your e-commerce website has to be easy to navigate. All the products that you are selling on your website should be easily accessible to your buyers. Thus, optimize your website to be user-friendly and easy to navigate. Use eye-pleasing colors on the website but don’t use too many colors. Keep the same theme for all website pages. Every page should have a menu on top from where the users can go to another product category and plot a course through other products too. The menu should have a link to all categories that you are selling. To be more descriptive, your store menu should have access to all your product category pages and these category pages should lead to product pages from where the buyer can place an order.
4) The smart use of social media platforms
In 2019, social media marketing will give the best outcomes to your business. So learn to make the best use of it. The right use of social media platforms can get good exposure to your brand. Brand awareness is the key to get more and more customers to your online store. Facebook and Instagram are the best platforms for direct marketing of products. Whereas, the platform like LinkedIn can be used professionally for brand awareness and making professional contacts. Post regularly on your social media pages with attractive images showcasing your products. Interact with people who comment on your posts. Join social groups and discussions wherein e-commerce business owners are involved. This way you’ll make some good contacts with people who can help your business grow. Also, giveaways work best for increasing page likes and followers. To spread a word about your new store, run some contests and announce giveaways.
5) Invest in SEO and Retargeting
When it comes to e-commerce digital marketing, SEO & Retargeting is what you should invest in. SEO, that is Search Engine Optimization, will rank your e-commerce website organically on search engines. If online buyers can’t find your website on Google’s 1st page, you’ll never make a sale. SEO will help you get visibility on search engines.
To optimize your website for search engines, make sure you identify the right keywords for your website and make use of those keywords into your content. Add proper Titles and Meta Descriptions to your web pages with right keywords. Your website needs both on-page and off-page optimization to make it search engine friendly.
SEO is the only way which can rank you on Google. Thus, investing in SEO is a must for e-commerce websites. If you aren’t familiar with SEO, take help of the best E-commerce SEO Company to work on your website’s search engine optimization. Now, let’s see what Retargeting is. Many times buyer checks products on your website but doesn’t place an order and leaves your online store. To bring back such lost buyers, the retargeting method can come in handy.
Retargeting is a form of online display advertisements where Ads are displayed to buyers after they leave an e-commerce website without making a purchase. Retargeting tracks your customers’ actions to see which products they have recently viewed on your website. When a buyer leaves your website, display ads of the viewed products are shown to him to get him back on your website and complete the purchase action. The product display ads attract buyers back to your website and, this time, the chances of buyer placing an order increases.
2019 will be a competitive year for the e-commerce segment. A clear-cut strategic plan can bring you closer to your vision. Follow above given 5 e-commerce marketing strategies to grow your business in 2019.