Here is How you can Grow your Business
Being a supplier of construction material in a relatively small town, I never had an insight of taking it to the global level. However, I learned to manage my business and adopt the various trending marketing and business tactics simultaneously. This proved to be a great leap in my journey of making my business fruitful and smooth. I took the famous approach of taking my business online with a well-designed website. I also learned some digital marketing with the help of tutorials and some people I know. It surprised me a lot during my transition period and I was amazed to see the growth.
There are a number of businesses which are dying out due to a transformation in internet technology and marketing strategies. I did a market research and consulted a number of people who are involved in managing websites and earning from them. I got the idea of how to manage my website and make it a hit. It taught me that your website should be an integrated part of your business for every kind of transaction.
So I created website for my business where I can display my products and also get orders. It took the website, a while to pace up and get traffic, but with a proper and active involvement of every element, it shot up. My website started gaining traffic gradually and I started getting orders from website. This was a great experience for me where I learned about the most important aspects of managing a website. Here are a few points to take care when you jump into action:
Name & Interface – Your website should have a proper name which should be relevant to your business or the name of your organization. This helps in creating a sense of genuinity of your website. It also leads to customer acquisition and helps in building up trust. A proper name can help you create a great impression on your potential clients and customers. There are many names that don’t agree with this statement and are still hit, but this is how things go, you can’t take a chance.
Similar to this, your website interface should be attractive and appropriate for your customers. Your website design is another factor that defines your session time and leads.
Organic traffic – Organic traffic is the visit that your website gets from unpaid sources. These sources are search engines such as Google, Bing etc. Your website performs well when it has some organic traffic from the above-mentioned sources. It is not just the organic sources that you should rely on, there are various other sources where you can get traffic such as facebook ads. Posting ads on social media can cost you considerably, but it is worth the pain. You can get a lot of potential customers from such ads and campaigns.
Great Content – Any content that you put on your website is vital for generating exceptional traffic and building reliability of your business. Some of the most thriving business strategies are dependent upon excellent content. Your content is the king of your marketing strategy most of the times. A nice and clean content can help you grow in a faster pace and also is a good business to keep things clear and precise. I learned some content strategies and started with some very nice material.
SEO - Search engine optimization is among some of the most practices strategy. Every business performs SEO on the content to make it more search engine friendly. A good and SEO friendly content can make a big difference. You can take help of tools like semrush, hubspot or mozbar to perform SEO operation. Semrush is among most famous and tells us to google organic traffic growth and helping in a keyword search. You can get an insight of your business growth, your website performance and also get an idea on how to improve it.
Economy – One of the most interesting aspects of creating a website is not just to display your business, but also to earn money in various ways. One such way is making use of Google adsense to earn from your website. A user gets the convenience of managing more than one monetization methods for the website. It gives you the comfort of using multiple monetization methods, such as using google adsense and Amazon at the same time.
Monitoring – This comes at a later part when your website is fully functional and you are earning out of it. There are a number of modes you can use your website to earn and it is not difficult once you have a length of customers. Monitoring your website becomes crucial when you are earning from it. Might it be ‘pay per click’ or online transaction, or just order placement from your website? You can’t do it if your site is down, which, I found out, is very frequent. I used Netthrob to keep a track of my website downtime and its performance across the globe. It helps me to manage my website smoothly and get alerted when the site is down. By a proper monitoring of website, I was able to minimize the website downtime which directly reflected on my business performance.
It took me a while to manage all the aspects of my website and merge my business into the digital world. But the efforts and time spent in doing this were worth when it gets fully functional. There still is so much to learn and implement into the business, but I am happy with the progress of my website and business.