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The Power Of Twitter In Attracting New Prospective Legal Clients
Twitter for Solicitor Leads
Running any successful business means that you need to become adept at a rather diverse range of skills that you never thought you needed. A law firm is no different. One such skill is the knowledge and understanding of law firm SEO and Internet marketing for your business. Making the most of social media platforms like Twitter have become of paramount importance in the last five years. Proper use of these media formats can give significant benefits to your business without much or any outlay.
Can I Use It To Attract New Solicitor Leads And Clients?
Yes and no. It is a fact that Twitter alone will not see your law firm attract new solicitor leads and turn it into business. The industry is still far too serious to make professional decisions based on ‘buzz’ from social media. However, it is true that such leads/new prospective legal clients will be subconsciously affected by the buzz that you put out on Twitter.
By using Twitter correctly you promote your law firms brand image and get it known by people that perhaps wouldn’t have come across you otherwise. You can follow and re-tweet tweets from legal support groups and reputable media organisations. This may get them re-tweeting your tweets. Soon, if you get it right, you will be seen as an authority in the sector and start to gain followers. People then will start talking about you and your name will get dropped at networking events. More followers will come.
As a result, people could start visiting your firm’s website more. This is when solicitor leads and new clients will start to come. More web hits equals more enquiries and more business.
So, although the link between Twitter tweets and new business might not seem very direct – there is a diluted one, and by starting a buzz and gossip about your firm and establishing yourself as an authority in the legal world – business will come.
Sign up for your Twitter account using your law firm name as your account name. Use your firm logo as your image. Be sure to include your practice’s particular specialist fields in your account tag line. This acts like law firm SEO. Tweet on the twitter timelines of legal sector groups who have authority. When you tweet use the hash tag sign – # – to create a link to the areas and subjects that you with to have your company associated to – as this acts like a link/SEO.
So, for instance, if your law firm is a specialist at criminal law, you could add #criminallaw. You now build some authority with your firm for criminal law within twitter. Start re-tweeting other people who are respected in the law sector on your wall – they may then return the favour.
Shortly you could have a large following of other tweeters, all industry specific, looking for your opinions on important matters and staying up to date with the news in your firm.
Tweeting daily is a must. Tweeting several times a day would be more advisable – as this gets you into the thoughts of people more and more. But don’t over do it – too much tweeting will turn some of your followers off. There are plenty of tips you can use, just make sure you get it right.
