How to market and promote new NFT project in 2022
The NFT market is more significant than ever, and it shows no indications of slowing down, so now is the best moment to become involved. According to nft-stats.com, an average of 50,000 NFTs are sold daily, resulting in a $136.2 million trading volume. The most excellent NFT projects sell for millions of dollars every week, with the best-selling item fetching $69 million at auction.
Designing and making NFT art and collectibles comes naturally to creative minds. Getting your work acknowledged is the tricky part. Creating an NFT only to go unnoticed is a challenging experience that can discourage people from continuing their efforts.
We've compiled a list of the top ways to market NFT art and collectibles so that you and your work don't go unappreciated.
Some of these ideas may have already crossed your mind, while others may be new to you. A smart promotion campaign will look into practically every possibility, and you never know where the next lead will come from, so try out several ways and discover which ones work best for you.
The NFT space and Twitter are intrinsically linked. Consider Twitter to be the Town Hall of NFTs, where individuals make announcements, rub elbows with influential people, and just be seen.
Twitter is an excellent networking tool because it serves as the critical center for the NFT community. You can quickly communicate with other artists, creators, investors, platform admins, and significant people by using hashtags like #NFT.
The "List" feature on Twitter is very beneficial for attracting attention. These curated accounts are the Twitter equivalent of music playlists, serving as recommendations for others to follow. Putting yourself on a list with other properly selected NFT accounts can help you stand out.
The goal is to avoid becoming timid. Engage with others on the site by tagging and leaving relevant and valuable comments on their posts, particularly those you wish to associate your work with. Others will follow your account if you are an informed member of the Twitter community.
Writing articles for NFT blogs can help your projects get more exposure.
To begin, select a topic in which you are well-versed. This could be as basic as the best approach to mint an NFT or the latest NFT trends to keep an eye on. Reach out to NFT blogs and news sites with your concept in mind and fill out the contact form.
For example, MetaWeb3.tech is an online media site that focuses on Fintech, digital assets, blockchain technology, Decentralized Finance (Defi), Decentralized Apps (DApps), Metaverse, Crypto Games and other related technologies, covering news, opinions, trends, and informative articles. Also, they help NFT artists get what their skills and arts deserve by assisting them in advertising their NFT projects by listing the projects on their website. Send them a proposal and ask if you can write an entry for them in exchange for a hyperlink to your site.
Some websites will not respond, while others will say, "Sure, let's give it a shot.:”
While writing content for free may not sound appealing, you'll be rewarded with a steady supply of NFT-interested visitors by offering helpful information on a popular website. These people can become investors in your NFTs if you funnel them properly.
Instagram: Optimal for Brand Awareness
Instagram is one of the best visual platforms for promoting NFT artworks and collectibles.
An eye-catching NFT will have folks pausing mid-scroll to take a closer look, whether you're sharing a treasure or a digital artwork. With the appropriate tags and the attention of the correct accounts, Instagram can help you gain some traction.
The following are the most critical tags to add while promoting an NFT:
#nft #nftart #nftartist #nftcommunity #nftcollector
It's critical to use your Instagram account for more than just promoting your work. People get far more involved with you as a creative and are more likely to invest in your initiatives if you share other work areas.
Make sure your Instagram account has plenty of footage and screenshots from your development process, for example. People enjoy seeing behind the scenes, and by demonstrating how much effort goes into producing a high-quality NFT, you'll earn a following who will remember you.
Reddit, home to a slew of close-knit online communities, is one of the most effective tools in your NFT marketing arsenal.
You'll want to establish yourself in the community before pushing your NFT, as tech-savvy individuals frequently check post histories. With minimal enthusiasm, creating a new account and uploading your project will almost certainly be welcomed.
Instead, you should interact with the communities and strive to extract and add value to them. People will often check your profile, where you can link to your NFT projects if you leave helpful comments with many upvotes. Sticky guides and fascinating topics will help show the community that you are someone worth paying attention to.
The following are the subreddits that are most significant to the marketing of NFTs:
- r/NFTsMarketplace/
- r/NFT/
Creators, collectors and the curious abound in these communities, enthusiastic about NFTs.
Sharing your projects on Reddit once you've developed them is a terrific method to bring traffic your way.
Discord is at another level
Discord complements the Twitter NFT community by allowing for more dynamic dialogues. While Twitter threads and Reddit comments provide a sense of permanency for articles, Discord is where you can interact with other NFT artists and collectors in real-time.
The different NFT servers on the platform are frequently referred to in Twitter posts, which you can follow to join the communities. These groups actively encourage people to share their work, offer constructive critique and advice, and build connections.
It's sometimes good to hang out and converse with other like-minded folks when the development and advertising process is challenging. You can do a lot more for your NFT reputation in the process than just blanketing links to your work.
Participating in investor communities can be very beneficial. While overt self-promotion is never a good idea, contributing to debates and generating interest in NFTs is advantageous to the entire space. You'll never miss a chance if you include backlinks in your signatures and profiles to where your work may be located.
Other forums to market your NFT projects are also worth looking into. Most NFT platforms have forums or Discord channels, which are wonderful to start.
Bitcointalk for example, is a great place to talk about all things NFT. After becoming a community member, it's also an excellent location to advertise your work.
With the space expanding in popularity and attracting interest from people outside of the crypto community, spreading the word further afield is also worth a shot.
A personal website is required for any severe NFT creator. The website will serve as a central hub for all of your activities, allowing others who are interested to see what you're working on and where they can find your current work. Your site will want to follow SEO best practices to attract organic traffic, but it will also want to be linked to other places, such as social network accounts.
It's also an excellent way to tell people a bit of yourself and your ideas, which many people who invest in NFTs are curious about.
Audio And Video Marketing
While not all podcasts and YouTube channels are created equal, they are some of the best ways to express your ideas to a large audience.
Getting on a podcast with the right audience is a surefire approach to raising awareness about your NFT projects. People are engaged and paying attention to what's being said when listening to podcasts while doing mundane tasks like driving, cleaning, or exercising.
Finding YouTube channels interested in your projects is also a great approach to get attention to them. Smaller channels will enjoy it if you contact them and ask for an interview or provide information about your project. They'll most likely expect you to promote their channel on your social media platforms in exchange, but just as a quid pro quo.
Most cryptocurrency exchanges, media outlets, and other platforms send out newsletters multiple times a week. You can contact them and request that your NFT release be included in the next newsletter.
NFT Calendar sends out emails twice a week with the most significant new releases in the NFT field, in our opinion. They pick five NFT Collections and feature them three times a week in their newsletter. If you first add your drop to their calendar and then actively participate in their community, you'll have a better chance of being selected.
There are already NFT trend hunters on the lookout for artworks with the best resale value. One of them is NFT Hunters. This site provides a list of top works to its users' email or Telegram accounts once or twice a week. Subscribers may receive an additional email with all the facts if there is breaking news or a significant trend in the market. It's straightforward to submit your artwork for consideration by these trend hunters: send an email to the address listed on their website.
If you use all of these fundamental NFT marketing techniques, you'll get a lot of attention from people in the sector. You may also come across several communities and groups in which you feel at ease throughout the process. Every week, it seems like something new happens in the world of NFTs, so keep an open mind and be willing to test new platforms and marketing approaches. Continue to be inventive with it.
