Kassav is an emblematic group in Caribbean music, its story begins with Pierre-Edouard Decimus, a member of Les VIKINGS, and Freddy Marshall, who conceive an innovative approach. Teaming up with Georges Decimus and Jacob Desvarieux, the group blends traditional Gwoka rhythms with modern techniques to create a new sound. Kassav emerges as an experimental concept, driven by reflection and a desire for progression. The first album, "Love and Ka Dance," is released in 1979.
Kassav evolves through various formations, exploring names like "Soukwé kò'w" or Kassav. The group stands out by predominantly performing live, recording numerous albums collectively and over thirty solo albums by its members . KASSAV was as well composed of Jocelyne Béroard , Jean Pierre Bélony, Patrick Saint Eloi, Jean Claude Naimro and Claude Villa .
Kassav became a symbol of pride and recognition for Caribbean music, captivating an expanding audience in Guadeloupe, Martinique, France and worldwide and where it embodies an identifying culture for youth distant from their island origins. The initial albums, deemed "ethnic" by major labels, are produced by Caribbean record companies and distributed by Sonodisc. From 1984 to 1987, Kassav partners with GD Productions, gaining international recognition with the 1984 album "Zouk-la sé sel médikaman nou ni," there by popularizing the term "Zouk" for their musical style.
Since 1985, Kassav has toured the world, drawing massive crowds in Africa, the Caribbean, France, and beyond. Hits like "Kolé séré" and "Zouk-la sé sel médikaman nou ni" enjoy great success. Despite distribution challenges, their impact endures, even inspiring new dances and musical styles. The story of Kassav, which commenced three decades ago in the Caribbean islands, showcases a unique creative fusion and a lasting musical influence on a global scale.
Photography of KASSAV festival de cannes in 1984 - Photographer unknown