Nov 17, 2016
Millennials: Show me your story before I decide to give to your cause.
The message Nicholas Fandos (New York Times Nov. 3, 2016) offers after exploring what it is that motivates millennials to give is “we want transparency, sophisticated storytelling and technical savvy from organizations.” More than that, they see the individual as the key part of the solution, not so much the institution. They also need to see examples of how it works first since it’s more than just donating cash for them to get a deduction. “Giving” and “causes” are an integral part of their lifestyle. Take heed nonprofits!