The Only Thing That’s Changed About the iPhone 6S is Everything
Apple’s new commercial has brought a lot of attention to the public, for more reasons than just the phone itself. Yes, there is a new iPhone, and yes, there is a model that is Rose Gold. It has many cool features that are beneficial to everyone, like 3D touch where you can push on the screen instead of a tap and it means something different. You can peek into apps, which allows for easier and quicker access into action items in apps that you use most frequently. And not to mention, it's almost twice as fast as the current iPhones!
Selena Gomez apparently likes the new Apple products too, because she has a part of the commercial, holding up her Rose Gold iPhone 6S while she takes a selfie with the new front-screen flash on the red carpet. This new feature is great because the screen allows itself to be over twice as bright as it usually is to make the flash as strong as possible, and makes the photos look even better. Not only will this influence Gomez fans to get that phone, but she makes the device look sleek and trendy to the general public. This will also affect social media because fans will Tweet/Facebook/Instagram/etc about the singer being in the commercial, or the fact that she has the new iPhone already. Not a bad marketing technique for Apple.
Another actor that has a moment of fame in the clip is comedian Bill Hader, who uses the feature “Hey Siri” to ask Siri a question while his hands are covered in bread dough. By saying the words “Hey Siri” to your iPhone while it is plugged in, Siri will hear you and respond just as if you held down the home button. She then shows him a picture of tortellini, which does not look like what he is preparing. This will show parents that they can cook and have their iPhone or iPad as a handy helper for when they have no hands. And for all of those Hader fans - this will encourage them to share the commercial, further advertising Apple and their new product.
This is an interesting article about Selena appearing in the commercial:
http://www.inquisitr.com/2413557/apples-iphone-6s-commercial-starring-selena-gomez-video/
The coolest part about this whole thing is that the iPhone hasn’t even been released to the public, and yet there is so much buzz already about it. Who knows what will happen when it launches on September 24th.
By: Nicky Fox