#nishchay luthra

[diedraechin]

All he wants to do is skate and represent his country in the Olympics... Unfortunately he is running out of time before the qualifiers and is out of money.... Read his story.

[simonry]

Adidas Fans the Flame of India's Lesser Known Sports

adidas has launched a new initiative aimed at getting India’s sports lovers, famous the world over for their fanaticism about cricket, to pay more attention to the country’s less well publicised athletic achievements. The #FanTheFire campaign stars the 18-year-old Indian figure skater Nishchay Luthra. 

The film is narrated by Nishchay’s mother, who reads out lines from a letter of encouragement while we see Nishchay’s tough life living alone in Miami and training incredibly long hours to make his dreams come true. It ends with a plea to fans to lend Nishchay their support and help him achieve his goal of winning a medal at the Winter Olympics in 2018.