#haveyouseenthis

Interesting things from around the world, mostly related to communication and advertising

[simonry]

AirBNB - Let's Keep Traveling Forward

The place you call home should not determine whether you get to explore the world beyond your doorstep. To travel is to open doors and open minds. And we will do everything in our power to help create a world where we all have that opportunity. As part of that, we will be matching donations to International Refugee Assistance Project (IRAP) up to $150,000 USD total. IRAP is on the front lines fighting against this travel ban, finding legal solutions for the thousands of affected individuals worldwide. Join us by donating here: https://www.airbnb.com/travelforward

[simonry]

Nationwide - ‘Financed by the Sun’

This is more of a business idea than a tech idea. The core idea was business. It was a great example showing how we’re positively using creative in structuring businesses and services.

[simonry]

Fruit of the Loom - EVERLIGHT UNDERWEAR

Pitch: IT'S SO LIGHT YOU WON'T NOTICE IT

Only six people out of New York City’s 9 million paid enough attention to CP+B's campaign for them to claim free stacks of cash. People don’t acknowledge advertising. Which is fine because CP+B is advertising Fruit of the Loom’s new Everlight underwear, a product that is designed to go unnoticed by the wearer. So instead of a traditional campaign, they’re doing an experiment to prove that when they tell you Everlight underwear is so light you won’t notice it, they mean…you really won’t notice it.

[simonry]

IKEA presents Tittut - the friendly monster app

Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, IKEA turned their fearful nights to a playful bedtime experience.

[simonry]

Facebook - ‘Truth Detector’

How to fight Fake News on Facebook using blockchain technology. From 2018 Future Lions in Cannes Lions

[simonry]

Apple & Siri present: Hush 

(via School: Miami Ad School Hamburg; Miami Ad School Miami)

Victims need to speak up to be safe.

Data shows that 91% of victims in a home related incident, will not even call 911 out of fear of being discovered by the perpetrator.   Currently, there is the option to make a ‘’Silent Call’’, but it is hard to tell if its a misdial, or a desperate plea for help.

Let’s end this with Hush by Apple.

With Apple, using Siri’s Deep Learning technology, users can say a safe word that’s exclusive to their device to activate their phone. Upon saying this word, Siri would immediately contact 911 to describe the situation to the operator while their screen is still off.

Saving a person’s life, should not put them at risk.

[simonry]

Saatchi & Saatchi Singapore's Inspiring Campaign for P&G Safeguard Champions Family Values.

At Safeguard, we’re inspired by every mom who strives to provide her children with ‘pabaon’—be it an everyday lunchbox or life lessons—that keeps them protected in the world outside. In this touching story, witness how every ’pabaon’ from Norman King’s mom prepared him to overcome challenges to his indigenous identity and to become the first ever Aeta to graduate from the Philippines’ premier state university. It’s stories like these that keep us inspired to design products that offer long lasting germ protection, supporting every mom’s quest to provide her children with ‘pabaon’ that keeps them protected from harm.

[simonry]

Juanes - Pa Dentro

Quite the surreal film, we are treated to women with smoke for hair, matrix style moves and optical illusions. The summery track follows Juanes and a wide range of diverse and original individuals.

[simonry]

IKEA presents: DRÄG - Pride 2018

To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and its beautiful possibilities. Because being yourself makes beautiful things happen.

[simonry]

Montefiore Presents Corazon

The men who pay Elena Ramirez for her body don’t know she’s dying. With nothing left to lose and a family that needs her to live, she decides to leave Santo Domingo and follow a doctor on a near-impossible journey to New York. A Serial Pictures and JohnXHannes NY production.

Watch the 43 minute long film here: https://www.corazonfilm.com/home

[simonry]

This Thai Shampoo Ad About a Trans Woman’s Journey is Pure Emotion.

The story of Rock Kwanlada, a young trans woman, has ignited a wave of support and conversation around trans acceptance in Thailand. Why? A moving film for Sunsilk Shampoo, created by J. Walter Thompson Bangkok. While the film has received rave reviews in the country, it hasn’t necessarily been seen in other parts of the world yet. But with Cannes Lions mere days away, we reckon this heartfelt film might prove to be an unexpected contender.

[simonry]

Power Struggle by McCann Melbourne for AGL 

Making a fund to support the transition to pure energy. 

[simonry]

Samsung Technical School – A CSR Initiative - We care for the girl child

"Samsung cares for the dreams of girls in India. See how Samsung Technical School in ITI Jaipur changes life of Seema Nagar, a girl from a small village in Rajasthan. Watch and share her inspiring story. #SapneHueBade There are 20 Samsung Technical Schools across India. 10 of them are a joint collaboration between Samsung India and the Ministry of Micro, Small & Medium Enterprises (MSME). 10 other schools are in ITIs in partnership with the State Governments of Delhi, Bihar, Kerala, Rajasthan and Bengal.

[simonry]

PERIODS ARE NORMAL, SHOWING THEM SHOULD BE TOO.

Periods are a natural part of life, so why are they rarely given any screen time? Surely hiding something so normal only adds to the shame and embarrassment many women feel when it comes to their periods. Let’s be open about it.

https://www.bodyform.co.uk/our-world/bloodnormal/

[simonry]

This Touch-Sensitive Dress Measures How Many Times Women Are Harassed

Schweppes and Ogilvy Brazil launch ‘The Dress for Respect’

86% of Brazilian women have been harassed in nightclubs. Still, many men don’t see a problem in this. That’s why Schweppes and its agency Ogilvy Brazil invited Luisa, Tatiana and Juliana to wear a touch-sensitive dress at a nightclub in São Paulo. The dress had several sensors applied to its fabric that registered in real-time when the three women were touched without their consent. 

[simonry]

Father Searches For His Son in Heartfelt McDonald's Ad

The spot sees a father searching the city for his son, and features the beautiful track 'My Soul I'. The track is taken from Anna's debut EP 'Wandered Away', 

[simonry]

Gorillaz Video Serves Up All the Summer Vibes with Jack Black

‘Humility' feat. George Benson is taken from the brand new album THE NOW NOW . Pre-order here: http://gorill.az/thenownow