Directed this commercial for Disney and BIBA’s new Indie-Mickey collection.

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Directed this commercial for Disney and BIBA’s new Indie-Mickey collection.
Photo by Zahra Amiruddin.
“Far from the madding crowd of the fish market, where catch is traded every minute, is a quieter ice industry, which ensures the fish that reaches Mumbai’s homes and restaurants remains fresh. Documentary filmmaker Niyantha Shekar found that this mini-industry, which runs for close to 17 hours every day, is fuelled by the work of men from Uttar Pradesh’s Unnao district, who turn slabs of ice into a form that can be used to store fish. Their labour has a repetitive, almost rhythmic nature, and this is translated into the visuals of Niyantha’s short film, Baraf, which documents what a day in their life is like.”
Check out the article here.
News! National Geographic has selected Baraf for their Short Film Showcase.
In case you haven’t seen Baraf, check it out on the Nat Geo website here: https://www.nationalgeographic.com/video/shorts/1439752259653/