#nmp03

[bethfairhurst]

Badges to match the layards, these could also possibly be used as stickers, stuck all around the festival.

[bethfairhurst]

Finally the third logo applied to the lanyard!

[bethfairhurst]

Showing how it would work with the other logos and different colour variations, found in the Glastonbury logo itself.

[bethfairhurst]

Undergoing some experimentation with the logos and applying them to different festival things such as lanyards. I thought it would be a nice idea to include a card about the campaign in the lanyard given at the festival itself, as it is something everybody looks through and would read it. It would just give brief information about the campaign and the affects peeing on the land have, persuading them not to do it.

[bethfairhurst]

An example of how the logo could be seen around the festival, encouraging people to wear them!

[bethfairhurst]

Quick Mock-Up of how the logos would work on badges that people could wear around the festival encouraging people not to pee on the land.

[bethfairhurst]

‘Don’t Pee’ Day Brief

Once evaluating my original logos with tutors and other students, I felt that my logos weren’t striking enough to provoke actions and that I needed to create something a little more shocking as the campaign is trying to discourage people from weeing on the farm land, which is intoxicating the land and killing wildlife. Therefore I needed to kind of put all these messages into one image, therefore I created a series of linking logos for the campaign.