No one rules alone Be it a country or a your company, you have to rely on some key people and resources to continue to do what you do. For a country, the keys usually are the military/police networks you use the maintain order and the treasury you use to pay them. Similarly for most small companies, the keys are your customers who pay you and your team that creates the value which the customers pay for. Keep your keys happy, ensure that your interests are aligned (cultural fit), see that you rely on the right keys and you'll prosper. Any misalignment with your keys and all that you've built can come crashing down. Same rules apply Who are your keys?














