#noonoouri

[noonoouri]

noonoouri x barbie

[barbielore]

There's another collector's doll that was relatively recently released, but I didn't include it in my round-ups because I legitimately had no idea what to make of it.

I have never felt so old and out of touch as I did when I saw this and realised that I had no idea what noonoouri meant. As it turns out, Noonoouri is a "virtual influencer" - a fashion icon and a pop musician.

I've seen significant mixed information on whether Noonoouri is a CGI creation, an AI creation, or some mix of the two. I have the impression that most people I have seen talking about Noonoouri from that perspective are, much like me, fumbling through trying to figure out something about which they have no frame of reference. In any case, I guess Mattel wouldn't have any qualms about collaborating with an AI brand if that were the case, given how they have been using AI to "design" their packaging recently.

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The official story of the Noonoouri / Barbie collab is that Noonoouri took on a physical form through her friendship with Barbie and Barbie went digital for Noonoouri.

To capture this distinctive design, they have custom faces and bodies. Conceptually that's really interesting but this is also somehow deeply unsettling.

The German designer behind Noonoouri, Joerg Zuber, describes the Noonoouri as being borne from him being an introverted child who wanted a friend. You can naturally see from here the connection with Barbie as well; and Zuber draws this link, but notes that as a child, he was not free to express his interest in Barbie due to Barbie not being seen as appropriate for a young boy.

Carlyle Nuera is the Mattel designer behind this collaboration, and I guess I must say hats off to him, because they certainly do stand out.

[oceanicpride]

Mattel Creations Barbie x noonoouri Dolls 2-Pack.

$150.00

Launches September 13, 2024 9:00 am PT

[dead-byte]

The thing that bugs me about noonoouri being an “AI singer” is that, details on how her voice is actually made are non-existent.

Every source I can find just say she has a voice that is “AI-Assisted”.

Okay… how exactly?

Like, is it SVC? Because, I’d hardly even call that having her own voice as much as it’s just basically just functionally a fancy filter over already existing vocals, in that you still need a human singer to provide vocals.

Is it SVS? There aren’t a lot of SVS synths that they’d have access to other than NNSVS and DiffSinger. Like, I guess it could be a commercial synth, or a proprietary one, but, I think that unlikely. And to be honest, the pronunciation of the singer seems too loose and inconsistent to be coming from an SVS imo.

So like, what part of your voice is “AI-assisted” exactly? I almost think this is more like a Studio Killers situation where she’s more like… an avatar with a human voicer, and that the “AI-Assisted” part is more like AI is somehow involved in the mixing process, rather than anything resembling an actual AI singer.

( in case you have no idea what I’m talking about )

https://x.com/dailypostland/status/1698050277209735478?s=46&t=WokwG-y3PX-BzGyi_VXKog

[diasporaslippage]

@noonoouri

[sybilia]

What’s behind a Virtual Influencer: An Interview with Joerg Zuber,Creator of Noonoouri

What’s behind a Virtual Influencer: An Interview with Joerg Zuber,Creator of Noonoouri

Noonouri is not your typical 19-year-old girl. She has over 200,000 Instagram followers, already boasts collaborations with the biggest fashion brands and she enviably lives in Paris. And while her dreams and ambitions cannot be more real, she hardly is; she only exists in the virtual world.She is a virtual influencer.Her motto? #NeverBeSilent Jeorg Zumber is the creator and artistic director of…

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[ifashiontrend1]

2021數字時尚報告指出 「虛擬時裝」將是明日的街頭時尚

英國時尚購物搜索平台Lyst與數字時裝公司The Fabricant合作發布了一份報告，探究了時尚界的最新前沿科技，以及數字化是如何顛覆時尚行業的。報告內容更加印證了時尚界正在加速數字化轉型。在過去的一年裡，各大品牌都在嘗試通過新技術和新平台與下一代時尚愛好者建立聯繫，包括遊戲、3D時裝、虛擬模特等。 (more…)

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[mymilovesfashion]

Noonoouri in Dries van Noten Spring 2020