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[retailinsidercanada]

Wholesale Resurgence Reshapes Retail Growth Strategy

Wholesale Resurgence Reshapes Retail Growth Strategy. Read the full story:👇️ #RetailNews #Canada #BusinessInsights Read the full article

[konradolsson]

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“There will be positives coming out of this.” Starting the week with a healthy dose of optimism from @erikulin, Vice President of Business Development and Retail Partnerships at @nuorder. Have a great week, folks! 💪🏼🎙 #fashion #technology #fashiontech #nuorder #konradolsson (at Tahoe City, California) https://www.instagram.com/p/CAmuveIjmkH/?igshid=1d4ew8wdw8kic

[dippedanddripped]

NUORDER PLEDGES SUPPORT FOR BRANDS AND RETAILERS - MR Magazine

The B2B wholesale platform is offering a complimentary version of its wholesale digital solution for brands and retailers.

B2B wholesale e-commerce platform NuORDER is pledging its commitment to helping retailers and brands during this critical time ahead by offering a complimentary version of its wholesale digital solution.

NuORDER’s Digital Catalog platform is designed to digitize the entire market-to-order process. It redefines how brands and buyers collaborate to shop in-season and upcoming collections. Within this centralized digital ecosystem, buyers and brands can work together in real-time to make product selections, and finalize assortments – easily visualizing buys at the store level and eliminating the pressure to meet in person.

With the spirit of community support in mind, the wholesale e-commerce platform recognizes its ability to help brands and retailers through what will undoubtedly be one of the most challenging periods for businesses globally. This move from the company aims to empower the industry to continue working together creatively during these difficult times.

“We recognize the pressure brands and retailers are under and want to do our part to minimize disruption,” said Olivia Skuza, co-founder of NuORDER. “We’re dedicated to helping brands and retailers work together in an online environment where cost doesn’t exist as a barrier for them to collaborate.”

Brands using the platform include Acne, Rag & Bone, Zegna, Vince, Theory, Arc’Teryx, Lacoste and more. NuORDER’s complimentary Digital Catalog will be now available to all retailers and brands.

[muzicpromotionclubworld]

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[retailtouchpoints]

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

By Olivia Skuza, NuORDER

 In today’s fast-paced market of “see now, wear now”, it’s no surprise that many brands continue to capitalize on various cultural events, particularly those featuring celebrities, to quickly design, produce, and sell trend-driven items. The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica.

Due to the speed to market for fast fashion companies such as Zara, which can easily design and execute styles because of their supply chain ownership, many brands are faced with the dilemma of how to bring forth this type of speed at the retail and wholesale level.

Even brands like H&M — once the king of fast fashion — cannot keep up with Zara, due to its ability to produce lower quantities and therefore create higher demand. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

Similar to Zara’s speedy capabilities, fast fashion retailer Fashion Nova was recently accused of copying Kim Kardashian’s one-of-a-kind Mugler dress only 24 hours after she posted herself wearing it on Instagram. While Kardashian took to Twitter to publicly shame fast fashion companies in general, Fashion Nova went on to Instagram to proclaim its company mission and inspiration.

Social media has become a major influence in creating trends. Using social media, brands can see trends emerge in real time and can easily begin to use these signals to develop consumer insights at a rapid pace. It’s unbelievable to think that less than two decades ago, we would have had to wait an entire month to see what the magazines declared as the biggest trends emerging from award shows.

While the speed to market of fast fashion can seem completely impossible to most brands, it’s important to note the underlying lesson toward being up to speed on trends, influencers and pop culture when it comes to building a brand.

With all major pop culture events such as the Oscars, Grammys and Golden Globes comes a plethora of trends that brands and retailers can’t wait to jump on. While fast fashion retailers like Zara or Fashion Nova have the ability to jump onto these trends within a two-week turnaround, how are more traditional retailers and wholesalers supposed to keep up?

With the emergence of digital wholesale processes beginning to become the selling norm, brands must be able to think outside of the box in order to capitalize on these opportunities for additional business.

For example, a huge trend at recent award shows was the emergence of pantsuits instead of gowns. As a brand, you can immediately bring these trends to a buyer for some additional at-once business. It’s been no secret that consumers will immediately copy their favorite celebrity trend, and it’s a brand and store’s responsibility to act quickly to fulfill this demand.

Being able to quickly put together some curated items based on your current collection as a way to illustrate these viral trends is a great way to utilize your digital wholesale process.

In addition to curating merchandise based on current inventory, it’s not impossible to take advantage of these trends by either injecting color, creating limited edition styles and even sketching styles for pre-order. The process can be more streamlined and simple to accomplish by having everything done digitally.

Another example of a trend seen recently on the red carpet was celebrities’ support for women standing together. Many award attendees wore pink in honor of the #metoo movement and support for women. By injecting a new pink color to an existing style in your collection, you can easily approach the designing process with a simple mindset of adding color as opposed to starting from scratch.

Being able to monitor what styles are being delivered immediately after these popular events is another way to stay one step ahead of your competition. Ensuring you have the right styles for the right delivery windows is another great advantage of having a digital wholesale platform.

The main takeaway from these fast fashion companies is to react as quickly as possible to whichever trends your brand can personally capitalize on the most. While staying true to the authenticity of your brand is always an element of designing, the best way to utilize this strategy is by using technology as your main ally the same way fast fashion retailers have.

Olivia Skuza is a co-founder of NuORDER, a B2B e-commerce platform. NuORDER is Skuza’s third venture and second company with her NuORDER co-founder Heath Wells. Prior to NuORDER, Skuza and Wells were running a digital agency for premium fashion brands in Los Angeles. They were surprised at how old-fashioned and antiquated the B2B process still is in today's tech-first world. The duo knew they could provide a modern system to help bridge the gap between the B2C and B2B experience, and in 2010, they set out to change the way retailers and wholesalers transact with NuORDER.

[kcanemarkco]

Same ole attitude but I'm on some new shit

[kcanemarkco]

[kcanemarkco]

#NuORDER