There are so many hair smoothing treatments on the market nowadays - keratin, Botox, Brazilian, Japanese, lamination, etc - how do you know which one is good for you? When it comes to SAFE smoothing, I always recommend professional products formulated WITHOUT formaldehyde. Why? Because formaldehyde is a respiratory irritant, and inhaling it can cause risk of ALS and other serious health consequences such as cancer, asthma and allergies. However, not all smoothing treatments contain harmful ingredients. In fact, the “original” Hair Botox, is based on panthenol (provitamin B₅) or other lipidium ingredients that moisturize and/or strengthen the hair without harsh chemicals. The ingredients differ a bit between brands, so make sure to check with your beauty professional. This makes for safe hair smoothing treatments that treats and fills your hair’s cortex with much needed keratin and moisture which is lost during chemical processes such as hair coloring or bleaching. This treatment strengthens and restores hair elasticity, antioxidants repair damage caused by daily styling, and restores shine and eliminates frizz. But all good things don’t last forever. Since these treatments fill your hair strands only with good things and are very gentle, they must be repeated every so often (1-3 months) for maintenance. Remember: once hair is damaged chemically (color, lightening) or mechanically (thermal styling), the hair cannot be “restored” to its virgin state. But you can fix the damage temporarily by putting a “band aid” over it. And this band aid, given its temporary properties, needs to be reapplied every so often to feed your hair with structure and moisture (i.e. hair Botox). Using the appropriate sulfate-free shampoo & conditioner is a huge plus to prolong the effects of the treatment. Would you like to see more posts like this? Please drop a line below if you found this information helpful! And ask me questions about your hair concerns 🤓 I’m here to help! #hairbotox #hairtreatment #productknowledge #nycsalon #nycairtouch #airtouchnyc #haireducation #knowledgeispower #girlpower #instagood #instadaily #hairtutorial #haircolor #hairstylist #haircare (at Madison Square Garden) https://www.instagram.com/p/B8lAEDPFTcg/?igshid=a0h8bz3oz4f3