#ogilvyindia

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Reaching the Unreachable

At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message 'Did you wash your hands with Lifebuoy?' Client: Lifebuoy India; Agency: OgilvyAction; President: Samir Gupte; National Creative Director: Vipul Salvi; Creative: OgilvyAction creative team; Client Servicing: Tarun Gupta; Production House: @infiniti films; Director: Vishal Mangalorkar; Producer: Pria Mundra; Director of Photography: Karthik Ganesh; 2nd Unit Camera and Editor: Rizwan Maple; Music: Sachin Mittra; Fabricator: Jay Sinha

One way to make content that’s impossible to miss? Make the message the medium. Put another way: Make it something you can eat.

Very impressive campaign; especially, in order to effectively reach the masses in a country like India. Click for MORE!

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"We are proud to announce that Max New York Life Insurance is now Max Life Insurance. However, the trust, the experience and the rock-solid dependability that you are used to with Max New York Life Insurance continues with Max Life Insurance. Everything, right from our policy benefits to the quality of our advice to our commitment towards towards service excellence, stays the way it always was. 'Wahi Company, Wahi Log, Wahi Bharosa, Sirf Pehchaan Nayi'!"

Agency: Ogilvy & Mather, New Delhi

Client: Max Life Insurance

National Creative Director: Abhijit Awasthi

Creative Director: Vikash Chemjong, Basab Tito Majumdar

Writer: Rohan Ghose

Art Director: Rakesh Ranjan

Account Mangagement: Antara Suri, Tejaswi Kaler

Director: Bhavesh Kapadia

Producer: Kunal Kaamra, Cyrus Pagdiwala

Production House: Corcoise Films

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Watch all the action and fun that unfolded when Max Life Insurance, Team Ogilvy and Prasoon Pandey from Corcoise Films got together to shoot their latest TV commercial.

The ad is a unique and bold approach to take the rampant perceptions of misselling by life insurance agents head-on. It attempts to educate consumers about the typical ways in which they are sold policies the wrong way.

The ad showcases that Max Life Insurance advisors are trained and equipped to give customers honest and expert advice that genuinely addresses their needs.