Sep 7, 2016
Tasteful Food Lettering
Hand-lettering is quite a trending technique in today’s world of typography. However, designers Oliver Booth and Dave Greasley of creative studio, Side by Side, were not satisfied with just that. So for a campaign for Sainsbury’s, they’ve experimented with this technique and transformed it into a very tasteful (literally tasteful) typography form - Food Lettering - where they used different ingredients for creating their respective food names.