What is Online Reputation Management (ORM) and Why Do You Need It?
Entrepreneurs burn the midnight oil to run their business and keep their customers content but even with the best of services, a business’s reputation can take a blow even from a single tweet or review! That’s where online reputation management taps the door! Dive into the blog to understand what Online Reputation Management (ORM) is and why you need it.
Did you know BrightLocal conducted a survey and reported that almost 85% of consumers trust online reviews as much as personal recommendations? This figure is enough to raise alarm for creating an online reputation management strategy. But sadly, not many companies have been able to comprehend the importance of ORM and wait till the moment comes when negative reviews or bad ratings about them start floating around impacting their customer base and profits.
Technically speaking, Online Reputation Management tool is the process of monitoring and controlling the online portrayal of a brand or company. It is how your market “thinks of your business”. Its goal is to establish an accurate, sustainable, and controllable search perspective which represents the organization.
Now, let’s roll further to know the major benefits of online reputation management.
It helps in building a brand image that is unique to their business
One of the biggest benefits that ORM provides is building trust and credibility among existing and potential customers
It helps in gaining and improving visibility on the internet through well-designed and rich content-filled websites and blogs.
Online Reputation Management generates great business insights
Customer engagement gets an immense boost when ORM does its magic
Business sales get increased due to increased trust and credibility in the market
The list of advantages that ORM provides mentioned above is not exhaustive, is long, and is very rewarding. Let’s look further into how businesses can actually exploit the opportunity of using the digital sphere!
There are different Online reputation management Platforms and reputation management tools that are available for businesses to use to keep those bad and negative reviews and ratings at bay. Some of them are listed below:
Locobuzz is one of the reliable ORM tools
Rannkly is a review management tool that provides both social media and ORM platforms all in one single dashboard
Mention is an ORM tool that can safeguard your brand’s image
SentiOne tells you what people are thinking about you
Whichever tool you use, it should align with your vision and ultimate aim of maintaining Online Reputation Management. Your online presence in today’s world is what your business needs right now and there should not be any question about delaying in replying to those pending customer reviews! Your customers want to be heard and that’s how the word spreads!
Frequently Asked Questions
Is ORM the same as PRM (Public Relation Management)?
No. ORM and PR may look similar but they are different in terms of their application and approaches.
Is ORM a one-time process?
No. ORM is a continuous process that starts before sales and continues even after making sales.