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Marketing is all about educating your clients with a best proposal. Our marketing experts know the various strategies and tactics to evolve

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Is Meta AI the future of social media? Explore the benefits (communication, creativity) and drawbacks (privacy, misinformation) of this new

Googling your way through things is getting so old now. Meta AI, an AI that is available now in social media apps such as facebook, messenger, threads and instagram (all owned by Meta), is a specialized tool to effectively answer your questions. Getting your own personalized assistant to do your work doesn’t sound so bad, right? Meta AI is primarily a more enhanced version as it can understand visual and text content effectively. It has become so advanced that it can convert any text information into visual images and vice versa, within seconds. It converts text to video, and audio as well. Lets know about Meta AI will be our friend and transform our lives or going to trash it. There is no doubt AI can possess serious threats through deepfake, and spread false information, which can harm millions of people. But according to technopedia, from May 2024, Meta AI will remove manipulated content which has been created falsely through AI, and start to label AI content as ‘Made with AI’. On one hand, if it doesn’t develop into our personal assistant type of technology, then it may destroy us. On the other hand, it has immense benefits. It makes our life easier and we are able to save so much time. If you could tell your favorite social media app to plan a surprise birthday party, or how to translate a restaurant menu when you find yourself vacationing in a different country, Meta AI can create photorealistic images as well as answer you on various media platforms, without having to open google maps or any search engine. It will be your companion for everything from photoshopping pictures for fun moments to providing location-based services. However, Do you feel that digital assistants make it easier and stress-free forever? Let me explain to you the pros and cons of Meta AI.

Pros:

Meta AI has the power to change the way we interact with social media in the future. Let us see what exciting benefits it has to offer: Communication and easy to access: Can you imagine in your social media app, there would be a real-time translation for languages worldwide? This will break language barriers and promote global conversations. You can talk to anyone in any corner of the world without any trouble, and without knowing their native language! At the same time, Meta AI’s NLP powers could become a blessing to individuals living with disability as it enables their interaction on social media using just voice commands as well as text-to-speech functionality. This AI Visual Artist is so creative: The "Imagine" tool allows for enhanced creativity levels, Artificial Intelligence (AI) Photo Maker might make it easier to brainstorm project ideas, create social media assets, or generate personalized messages among others. Additionally, the Meta AI personal assistant could assist in performing tasks like setting up meetings among others, which can be very productive. It is experienced and also has knowledge of Social Media: When various Meta platforms are functionally compatible, they provide perfect user experience. For example, you can decide on a restaurant menu through Facebook app which is displayed on Instagram, or even arrange for a collaboration chat on WhatsApp messages all by Meta AI. This can change everything. It has the potential to alter how we connect and exchange data among different social media apps. Advertising is in your hands: Tools like Meta Advantage+ are a data-driven approach to advertising that could lead to better conversion rates with targeted campaigns. Businesses are capable of reaching their ideal audience, and users who see ads relevant to their interests will benefit from this aspect of marketing AI-driven content. So it is a win-win situation.

Cons:

However exciting these benefits may be, we need to be mindful of the concerns that arise with the Meta AI as well: Privacy Issues: The dependence of Meta AI on users’ data ensures that their algorithms are trained correctly. However, this practice sparks off suspicions regarding how the company collects, stores and secures users information. Due to all these a user might not want their social media posts and personal details to feed Meta AI all in the name of avoiding a privacy breach. The Spread of Misinformation: Deepfakes are a major concern these days. Terrifying, deep fakes of celebrities are surfacing all around the corner. Making AI-generated content more realistic may involve using the images to create deep fakes that may encourage the distribution of malicious information. This leads to confusion as to what is real and what is fake. Users are losing faith in online sources of information due to this concern. Filters out information: Users have the ability to select what type of content they want to see. This type of personalization algorithms based on AI might lead to the creation of filter bubbles, meaning that users see only what they want to see. This could make users have a narrow mindset and prevent them from coming into contact with different views. Shortage of Jobs: Sectors like advertising and content creation could end up experiencing displacement issues on employment due to automation by AI personal assistants. The effect it might have on future employees is something to think about. Therefore, it is necessary to make sure there is something planned out for the affected individuals due to AI.

Meta AI, what’s next?

Have you ever heard of the term paradox? A paradox is a belief that is absurd, hard to believe, but has its own deeper meaning which is true. As Meta AI progresses, it may present paradoxical beliefs. On the surface level, it is impossible to argue against the fact that it has the potential for improving user communication, creativity, and accessibility. However, the paradox is that it may pose privacy concerns, possible misuses as well as ethical issues on data collection. Which means, it should be handled with a more cautionary approach. To make sure that Meta AI is safe to use, transparency should be maintained and responsibility should be taken. Meta should take care of privacy worries using strong security protocols for its information plus allowing individuals to manage its usage of their data. At the same time, as mentioned by Technopedia , there must be a need for strategies that can limit the spread of wrong information, while at the same time guaranteeing that there is variety in content. Balancing innovation with responsible development is crucial to the future of Meta AI. If that becomes successful, Meta AI would evolve into a powerful force for good. This will only happen through joint efforts between developers, policymakers, and the public who will have to ensure its capability stays within the limits of being a boon instead of turning into a curse. If this information helps you to know about generative AI, you are always welcome to reach us at [email protected].

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http://ontogendigital.com/social-proof-marketing.html

Welcome to the New Era of Social Proof for High Engagement, Where It's More Than Just Customer Testimonials.

We are constantly observing sales and marketing in today’s digital marketing world. Consumers are more hyper aware of what’s happening around them. They have become more skeptical, they make informed decisions and even call out the business if there is any spam. They are more cautious about their purchasing decisions. In short, they need more than just validation from the company’s word, they also need confirmation from other sources before committing to a purchase. This is where a new era of marketing enters, called social proof. This is not just where a simple testimonial stands, its power goes far beyond that. Let’s see how social proof has taken businesses to a whole new level of marketing, where people will easily trust the business, and improve sales.

What is Social Proof?

As humans are social beings, they tend to believe in a word of testimony from known people. Social proof is a psychological event where people believe in the actions and beliefs of other people, coming under the impression that they are right. When it comes to sales, social proof can be a powerful tool. It persuades people to believe in other people’s opinions, behaviors, and actions. It's a form of validation that makes buyers trust the business and the services they’re promoting, with some positive reviews posted on their website or on any other platform. With the abundance of digital platforms and social networks, social proof has evolved into various forms. Sure, word of mouth works in this modern generation as well. But we no longer see direct endorsements from previous customers. Instead, we see it in a lot of analytics type features, such as user-generated content and social media metrics, as well as expert opinions and peer reviews.

Types of Social Proof:

User Generated Content:

UGC is a useful tool for businesses to get a rock solid testimonial. In this way, people voluntarily post any form of content reviewing the product, and the business can gain immense profit from that content. It is entirely created by customers rather than the brand itself. Now, UGC has become a cornerstone of social proof because it is authentic. It provided relatable content as it was done by fellow people and not by any businesses. It is easy to trust because common people who have used the product demonstrate how it is used, as well as review the content, especially in the form of video content. Whereas in traditional testimonials, the advertisement of the product can be staged, it actually provides a genuine glimpse into how the products are used in real life. For example, GoPro is a camera brand that excels in UGC by showcasing breathtaking videos captured by its users. This approach made people aware of the product's capabilities and also built a vibrant community of users. UGC is a breeding ground for content since it is solely created by users. It provides a continuous stream of fresh content if your product is doing well and people are happy with your product.

Influencer testimonials:

When you take an influencer word for a product, it is a way how social proof has entered. Influencers have a major following and have accounts for specific niches. With their particular niche in hand, they can take the purchasing decisions into their own hands and provide testimonials or reviews of the product. These are people with a more human-like and intimate bond with their audience compared to businesses. As a result, their followers tend to find their suggestions very credible. For example, Samsung or Sony corporations work hand in hand with technology influencers who assess and market their most recent devices. They are respected by technology enthusiasts due to their detailed reviews as well as the visuals they offer. This detailed review gives potential customers a thorough understanding of the product's features and benefits. Understanding what customers need allows you to deliver a great customer experience at every step of the buyer journey. The rise of micro-influencers is also a thing now. Individuals who have less than 100,000 followers can have a highly engaged audience due to their low follower count. Collaborating with these types of influencers will create enough leads, as the followers will have ease of trust with their favorite influencers.

Customer Reviews and Ratings:

Client testimonials and ratings act as an important form of social validation, with sites like Amazon, YelpYelp, and TripAdvisor playing a major role in what people will eventually purchase. Through testimonials, customers may be given a selection of curated responses, but when it comes to reviews, there’s something more real about them. Because they do not filter out anything. They point out the mistakes and even post negative reviews if they’re not satisfied with the product. Therefore, it’s important to have a lot of reviews so that the product can improve with constructive criticism. For example, when Amazon customers leave in depth feedback and ratings regarding different items, they are in essence helping others who might want such items develop a good understanding after reading their reviews. Ratings that are high with commendable reviews can make products appear desirable and popular. Detailed feedback speaking to particular issues can help potential buyers identify their own and could desire clarification. In addition, brands like Amazon add features like verified purchase badges, which help customers find their reviews trustworthy and add layers of authenticity and engagement. These are some of the types of social proof I’ve mentioned, along with others that exist. If you need any assistance regarding improving your metrics on social media so that you can have social proof, you can connect with us at [email protected]. Subscribe to us for more blogs.

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Stand out online! Learn how valuable content attracts customers.

What is Content marketing?

To create a valuable blog, we must know how to use content marketing as a marketing strategy. Among the many forms of content, blogging helps with engagement and reaches potential audiences with the right SEO tool. High-quality blog content with high-range keywords can enhance brand visibility, customer relationships, and conversions. Content marketing deals with creating and sharing valuable and consistent content. It should be relevant to the audience. According to MailChimp, businesses with blogs attain up to 67% more leads compared to other companies. Overall, this includes blog posts, newsletters, social media copy, black papers, emails, videos, and other formats that can help current and potential customers. When executed well, It can showcase a company's expertise and emphasize its commitment to its customers. Content marketing has been proven to be an effective strategy and can leverage competition for businesses.

Increase Online Visibility

Researching high-ranking keywords, especially long-tail keywords with lower competition, will greatly optimize your content. Add multimedia content like videos, pictures, interactive content, and podcasts to your website to increase visitor engagement. This will improve your audience's length of stay on your website, decrease the bounce rate, and signal to Google that your content is valuable. To increase visibility, meta tags, including the meta title and meta-description, improve click-through rates and engagement. Use internal links to connect webpages on your site and improve your ranking. But avoid putting too many links on a single page.

Increase Customer Engagement

A blog is an online platform that displays content on a particular topic or diverse subjects in reverse chronological order. It can exist on a standalone basis or as part of a website. Blog writing makes your ideas and opinions gain visibility on search engines, which is crucial for individuals and businesses. It can help your business rank higher on search engine results pages, attract users to their website, and share information about a particular topic. Blog writing specifically focuses on producing articles or posts for a blog platform with a more informal tone to engage readers, share insights, and encourage discussions on specific topics. Additionally, Content writing involves creating different types of written content for online or offline use. It includes articles, website copy, and social media posts to inform and entertain audiences. As brand awareness is crucial for any business, running an informative and engaging blog can spread brand awareness and attract new users to visit your website. You can encourage interaction with the audience through comments and shares.

Improved Conversion Rates

The conversion rate is a certain percentage of users who complete a desired action. To calculate it, you have to divide the number of users who completed the action by the overall audience size and multiply by 100. Conversion rates are used to compare the effectiveness of multiple advertising channels. It can measure the success of each campaign. They can also be used to set ROI (Return On Investment) expectations when scaling a campaign. Conversion rates can refer to conversion events further down the funnel, such as app installs or in-app actions, which can help identify valuable users. When used correctly, conversion rate analysis can reveal which websites are most effective for promoting an app and make room for improvement. You can use industry benchmarks to compare conversion rates across channels and advertisers. Blog writing provides valuable information to potential customers and guides them through the buyer's journey, so you need to ensure an experience that fosters trust and confidence in your brand. Better Call To Action (CTAs) effectively drive conversions, encouraging customers to take the next step. Furthermore, we need to prioritize the tracking and analysis of conversion metrics to continually optimize results. With each blog, we aim to exceed customer expectations by cultivating long-lasting relationships built on transparency and satisfaction.

Long-term Business Growth

For long-term business growth or to become a new age professional digital marketing agency, businesses need to do blog content marketing to build trust and credibility through valuable blogs by showcasing success stories or inspiration. How might a business use blogs to improve their growth? Social-proof blog posts contain transformative journeys through case studies, interviews, and customer success stories. Crafting a powerful post requires an arc that paints a before-and-after picture of how your product or service has been influential in achieving remarkable results. You can identify willing participants who have stories to share and provide practical solutions for their challenges, and like that, your business can generate leads and gain more customers. This approach positions your product as the go-to solution for customers' problems.

Conclusion

The benefits of creating valuable blog content for your business are far-reaching and fruitful. Content Marketing has become a strong way to build your online presence and drive results in 2024. By planning and executing your content through the blog, you can showcase your unique value and expertise to attract, engage, and keep your valuable customers. Your business can significantly enhance its online visibility, engage with its audience on a deeper level, improve conversion rates, and foster long-term growth. Investing in valuable blog content is not just about driving short-term gains but about laying the foundation for sustained success and growth in the long run.

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Understand paid ads and how they increase sales for your business.

Almost all of the businesses today, from a small tea shop to a huge mall, require an online platform to survive in the market. Digital marketing, or online marketing where you can sell your brand online, is the only way sellers and business owners can make their brand visible in today's digital age. In all of the technical terms of digital marketing, like Pay-per click, Affiliate Marketing, Content Marketing, and Email Marketing, it may be confusing for business owners to use and may require guidance to walk through the ever-changing global online market. Because of that, a strong online presence is necessary for businesses of all sizes. To go with these ever-changing online markets, a digital marketing agency would be helpful. A digital marketing agency is basically a team of experts who can strategically mold your business to move forward and give your business successful bids. It can be your potential solution for your business journey. But before that, you need to understand how these Digital marketing agencies work and service you. Let us see how these agencies work to provide you with clarity on how to choose a better marketing agency.

How do these digital marketing agencies work?

As a business, you can have an internal team, but you would need someone from outside for your business needs. You can hire a Digital Marketing agency for an improved customer base if you need any services, work through your website to gain more traffic, or improve your business overall. Building organic traffic is attracting people to your website through your quality services or products. It is a necessary process to bring in more customers to make profit. To build organic traffic, there’s no need for any money, but it’s not free of cost. It may require your time and resources to build, say for example, a blog for your website. It can help you create customers who can easily get converted to leads. Through using strategies such as email marketing, pay-per-click and social media, a digital marketing agency can attract customers, and if they’re convinced, it can be converted to sales. Your brand deserves to be reached everywhere. Without digital marketing, it’s impossible for your brand to be visible. A digital marketing agency will help you with the growth of your social media and website by Search Engine Optimization (SEO). Lastly, a digital marketing agency can help you with improving your business. With constant changes in online trends and in the business market, you need to keep pace with everything. Ontogen Digital, as a digital marketing agency, can help you with your business improvement. We offer a wide range of services which are listed below.

What are some initial steps to know before hiring a digital marketing agency?

Before getting into a deal with any digital marketing agency, you need to know what your business needs are first. Is it leveraging your website through SEO? Or is it social media networking? What your business needs maps up what type of agency you have to work with. Below are some of the measures to take before choosing your digital marketing agency. Experience they have: What would you prefer? An online marketing agency with 5 years of experience, or an agency with one year of experience? The logical answer would be going with 5 years of experience. However, not only you should see experience, but also what type of industry they are working with. Are they aligning with your industry goals? At Ontogen, we provide services for a vast range of industries, ranging over 15 of them. We provide diversity in our services. Is it affordable? Are they up to date? The main question arrives. The moment you select your digital marketing agency is crucial because your business might have a different budget and the digital marketing service budget might differ. Different digital marketing agencies have different methods of servicing. And if you see they haven’t even updated their methods to current trends and technology, you might as well not choose that agency. Research is key, and finding the best requires patience and lots of knowledge. Team strength: Team strength matters when you’re outsourcing a digital marketing team from outside. When a team has good manpower, you can easily trust them for their work. Our digital marketing agency has over 50 employees where we can personally curate your content according to your needs. Are they known for driving results? Testimonials are everything. People won’t trust a digital marketing agency until it’s proven they have the expertise. Meaning, past results are the only way to judge the agency. Are their previous clients satisfied? Will they be willing to work again? We at Ontogen have successfully serviced 400,000+ clients, with an increase over 25% of ROI.

Services we offer at Ontogen:

Web services:

We offer Website design and development services. From concept launching to landing page, we review with the client to ensure alignment and provide the best service possible.

We use the latest technologies and best practices to create fast working websites, which are user-friendly and responsive.

We also provide training on management and hosting to get you out of the dark when you get your website done.

Content Marketing:

We create blog posts, video productions, scripts, posts and podcasts.

We also create high-quality posts with up to date trends and posts that are always on point with the brand.

Email Marketing:

We offer personalized messages using CRM software.

We combine your emails with other networks for generating new customers and retain old ones.

Using E-Mail management services, we can help you drive success and grow your business.

With advanced targeting and segmentation tools, we can help you with pre-built email templates.

Graphic Design:

We can help you create graphics that help businesses stand out in a crowded marketplace.

We can customize your design needs that capture your brand's personality and values, along with Logos, Banner Ads and Brochures.

If you’re looking for a digital marketing agency, that may fit into what we’ve listed above. Try Ontogen digital services. Here we service over 100K+ clients and we strive to always deliver the best to you. Check out our recent client testimonial video clicking here. If you need our services, contact us at [email protected], and subscribe to our blog for more such updates.

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Marketing is all about educating your clients with a best proposal. Our marketing experts know the various strategies and tactics to evolve

There could be a lot of reasons customers can buy a product, it can be quality, reviews, or word of mouth. But would you believe us if we said there’s ‘the most’ important thing to consider when a customer can buy your product without any second thought? The marketplace that we have today has endless options for consumers to choose from. So if you simply create a product, your business can’t flourish. To make your customers buy your products immediately, you need to step up your game. As a businessperson, you need to surpass yourself to earn trust, loyalty, and long-living relationships. Now this is where customer-centric marketing comes into play. It is a winning technique that places clients’ needs first to gain overall satisfaction.

What is customer-centric marketing?

To put in a scenario, you walk into a store. Instead of the salesperson giving you instructions for a general product and giving you sales pitches, you see that they suggest the perfect item that you need immediately. Sounds pretty confusing, right? It means taking your customers’ previous experiences with buying your product into consideration, and with that data you’ll know what your customers will need in their next purchase. Customer centric marketing is gathering information from what social media platforms your customers are engaging with your brand, what kind of brand experiences you are offering, and how you can optimize that information to know about customers’ future purchases. A simple meaning of it could be seeing the world from the customer’s point of view.

Brands performing customer-centric marketing:

Spotify: Spotify creates a unique approach for each listener. It was the first app to discover “Spotify wrapped” which allows customers to know what they have been listening to the whole year. There is a feature named “Discover Weekly," which has curated playlists that will anticipate your taste in music. Nike: Nike has its membership program for gathering consumer details for further interactions. They don’t just sell shoes, they provide strength to sportsmen and women as well. The local community comes together when it is time for a celebration of individual achievements or for connecting runners through their app named Nike Run Club which is personalized and has training plans unlike any other. This kind of arrangement retains customer loyalty that lasts longer. Netflix: Netflix’s personalized moves to add more movies according to our taste. Is there any better example of customer-centric marketing than Netflix? It isn’t just a whole library of movies and series. The app also takes time and effort to know about individual customer preferences and suggests movies and shows according to that, which is like a personalized television. Netflix analyzes what you're viewing and suggests content that you will genuinely enjoy. This kind of focus on individual preferences keeps your users more engaged and increases its value as a brand.

Why is customer-centric marketing beneficial for your brand?With so many benefits of customer-centric marketing around, let's see how having customer-centric marketing can be beneficial for you and your brand: Customer will be Satisfied: When your business knows about your customer’s preferences and interests, you can use the data to pitch customers' interested products, it creates a sense of trust. Customer-centric marketing creates positive experiences for your brand that will keep customers coming back for more. Improved Brand Reputation: When your customers are satisfied with your brand, they will make a positive representation of it. It can help build genuine connections, and customers can use word of mouth for further brand visibility. Overall, it will help strengthen your brand reputation in the marketplace. Customers stay for a long time: Loyal customers are more likely to stay for a long time due to their repeated purchases and spend more time with your brand. Customer-centric marketing will help you maintain these valuable relationships with your customers and make them have a long-lasting relationship with your brand. Effective Marketing Campaigns: Tracking and gathering customers’ data will not only retain relationships but also help you create more effective marketing campaigns. You can personalize your text or recommend what the customers prefer, referring to our Netflix example. This will create cost-effective marketing campaigns and lead to more sales leads and conversions. Competitive Advantage: You can stay ahead of the curve with customer-centric marketing. Have you ever thought about your competitors? By giving utmost importance to your customers’ needs and preferences, not only can you build a loyal following, but also win over your competitors. In a crowded marketplace, customer-centric marketing sets you apart. Not just a trend, it's the future of marketing: Using customer-centric marketing, you can build a long-lasting business that has a loyal customer base and unlock the full potential of your brand. Building new strategies and marketing campaigns takes time and effort. If you think your brand needs help with building your business and creating new strategies, you can contact us at [email protected]. Subscribe to our YouTube channel for more insightful videos. Subscribe to us for more such blogs.

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Learn how to write effective email marketing campaigns that get results. Check tips for segmentation, personalization, subject lines, mobile

Top 7 Email Marketing Strategies to Improve Your Sales

Is your email inbox getting empty day by day, despite sending all those newsletters to your subscribers without fail? Maintaining proper email marketing can be a bit tricky, although it feels relatively easy to do. Social media can be a great platform to promote your product, but building a long lasting relationship is crucial, and email newsletters help you achieve that. Email marketing is the only direct means of communication that provides a link between you and potential customers even with multiple marketing channels operating today. Keeping in touch with your customers via email marketing can be intimate. It will build trust and the customers could maintain contact even during times of emergency. So how can you improve your email marketing skills? These top strategies will help you craft high-quality email campaigns that drive sales

1. Segment Your Email:

Segmentation is among the best email marketing strategies. If you want to order them by their age group, location, or product preference, move them to a targeted group for highly personalized content and customer relevance. You can segment your email list by age, gender, location, customers’ purchase history, their website activity and how many times they have engaged with the email. In this way, when it comes to getting better open rates, click-through rates and conversion rates in email marketing campaigns, just segmenting them does the magic. Segmentation tools such as MailChimp or HubSpot allow users to personalize their messages as they send them out.

2. Personalize Your Emails:

A simple first name greeting would do the magic trick of personalization. For example, Hello XYZ, A friendly reminder to check your emails regularly. Creating unique content suiting each of your subscribers is also very essential along with addressing them with their first names. It creates a sense of trust and knowing of the brand. Personalization in email is not limited to just greeting the receiver by their first name. What is meant here is generating unique content for each and every one of your subscribers. This could be through dynamic content, email content based on past behavior, past purchases and sending triggered emails such as sending automated emails on specific action, such as left over cart or birthday greetings. Personalized emails can significantly increase engagement and drive more sales. According to mailmodo, personalized email messages improve click-through rates by an average of 41%. Which means, with a proper personalized email, there is a chance 41% of people can click through your email.

3. Craft Compelling Subject Lines:

Your subscribers eyes will fall on the subject line the first thing. A good, catchy subject line will greatly influence whether they open the email. A catchy subject line should not be more than 6-10 words. It should be intriguing enough that the recipient will immediately open the mail. When the subject line triggers the sense of urgency, it will also compel the recipient to open the mail. Relevant content will attract everyone. Try to add relevant subject lines to hook more subscribers for your email.

4. Fit for Mobile:

With the increase of smartphones, more people are accessing emails through their phones. Thus, optimizing your emails for mobile is crucial. For mobile optimized emails, you need to make sure that your email looks compatible on desktop, mobile, and other devices as well. As mobile screens display fewer characters, a short subject line is enough. Same goes for the content, the content should be concise so that it can be read on mobile. Direct linking to CTA’s, your Calls To Action should be clickable so that your subscribers can easily access it, as explained in the next point.

5. Include Clear CTAs:

An effective Call To Action will compel the recipient to click on the link to further process what to be done. For example, A specific “SHOP NOW”, “CLICK HERE”, or “DOWNLOAD THE GUIDE '' with a link attached will lead customers to the respective website to buy your product. You can be more discreet and let the call to action mentioned above linked in between your email. You can also add multiple CTAs that can be used if your customer is having different stages in buying your product. Stages such as the awareness stage have a different CTA than the consideration stage. But avoid overwhelming the reader with too many options.

6. Automating your Emails:

Sometimes you won't have time to individually send out emails, we understand that. To get you out of that misery, email automation is a system that allows you to send targeted emails to your subscribers at the right time without your constant checking. You automation package can have:

A set of emails sent to new subscribers to introduce your brand.

Reminders sent to customers who added items to their cart but didn’t complete the purchase.

Emails sent to the subscribers who were not active for a while to win them back.

Follow-ups after a purchase to thank customers and encourage reviews or upsells.

Automation of emails is a great way to help you maintain consistent communication with your audience, develop new leads, and drive more sales.

7. Add some testimonials:

No matter how much you remain in contact with your email subscribers. Including some positive testimonials from time to time will bring back trust within your business and your customer. Subscribers who are your potential customers can change from awareness stage to the consideration stage, thus increasing your conversions. Along with testimonials, you can also add social proof, such as:

Customer reviews and testimonials

Case studies

User-generated content (e.g. photos or videos of customers using your product)

Ratings and awards

Adding this to your email will reassure customers and motivate them to make a purchase of our brand. In the end, the goal should be converting your onlookers to email subscribers, and subscribers to customers. By following these simple yet effective strategies, you can develop your brand and create more potential customers. At Ontogen Digital we create a proper and conversion based email marketing strategy for your business, if you are someone who's looking to start email marketing or If you need any help with email marketing, feel free to connect with us at [email protected]. Subscribe to us for more such blogs.

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Voice search is the new way people search online. Discover how to optimize your digital marketing strategy for voice search to reach more c

Remember the time when we would spend hours of our time coming up with different keyword combinations so that you never miss top spot search results? Yes, we are talking about SEO. But guess what? That era is now over and is starting with a new trend called the voice age or the conversational age. We no longer type, we voice into our devices, which also reply back to us. Furthermore, do you know that those devices are not only ordering take outs and playing songs for you, but also now able to find businesses? Those businesses could be yours! This isn’t some futuristic fantasy we’re talking about. It is happening here and now. Voice assistant features have been there since the 2010s. Google was the first one to launch a voice assistant feature, making people call into a particular number and making them speak up their search query to get the results. Needless to say, it didn’t work well. In 2011, Apple introduced Siri, the voice assistant followed by google, microsoft and amazon. Now the most prominent voice assistants are Siri, Cortana, Alexa and Google assistant. 60% of the users are using voice assistant features on their smartphones as of a recent survey, 4.2 billion users using voice assistant features worldwide. That is a massive population that are users. As a business person, you can take advantage of the rapidly growing pool of potential customers, who are literally asking their devices to find what they need.

So how did voice search come into existence?

Since the 1950s, various machines were created to recognize digits spoken just by a single voice, which was a huge step into the world of voice research. Later on, the machines were made to understand minimal words in the English language. In a surprising amount of time, the words those machines could recognize jumped to a thousand words, using the “ Hidden Markov” model. After all these inventions, those machines were finally launched into the family market in the late 1980s, though it was costly. Safe to say since the 2010s, the voice assistant feature has put us all on a chokehold with its immense benefits and the standard of living, as Google assistant can solely understand up to 230 million words from their user queries.

What made voice search popular?

People usually have a lot to explore, when they have time and convenience to stay at their house and search for businesses they might want to discover, they would want to search for the best. But, instead of opening up google, typing out keywords to get to know about the business, they simply voice out their query and immediately get a response way faster than search engines. It will not only feel natural but also conversational, almost as if you’re asking someone for tips. Interesting thing is, when people speak the way they think, these advanced voice assistants such as alexa, google and siri, comprehend them quickly and are able to understand the users’ longer phrases and complete sentences.

How can voice search benefit digital marketing?

This advanced path of searching things can benefit digital marketing. Long tail keywords are preferred: Voice searches listens to longer, more specific phrases that reflect natural conversation we have with each other. So, when you optimize your content for these long-tail keywords, it is crucial to make sure your business shows up in relevant searches. For example, think "best pizza place with outdoor seating near me" instead of "pizza delivery." Use Local SEO: "Near me" is a voice search that is used by every single person who uses the internet. You can feature your local business by optimizing your Google My Business listing and there you go, your local SEO is ready. Now when people voice search for your business niche which is nearby, your business will pop up. Take advantage of the Featured Snippets: Featured snippets are those little answer boxes at the top of search results that appear when you type a particular keyword. The vice search assistant mainly takes those featured snippets to voice out the top search results. Therefore, you need to optimize your content. You can do this by paid SEO, where you can get your business on top of the search result, and put your business at the forefront.

Master your voice search art to stay visible to your potential customers:

Identify your customers’ search pattern: You have to get to know about the buyer behavior to know how to sell the product. Their unique pattern of voice search may help you a lot with your business. For example, “authentic chinese restaurants” may be a search value when people want to try authentic places. If you own such a restaurant, identifying key search patterns of your customers will be a valuable asset. Schema Markup: Schema markup is a method of furnishing search engines with more data about the content on our websites. It is a useful tool for search engines to comprehend your customers’ information more so that it’ll be able to place it in voice searches, featured snippets, as well as their knowledge panel. Get Mobile-Friendly (literally): Billions of people use smartphones. If that is not enough information for you to get back and start optimizing your website for mobile friendly so that it loads quickly, offering a smooth user experience, you’ll be at a loss. Make sure Your Website loads faster: Due to technology advancement, people just don’t want to be patient. They don't want to wait for information, especially when they're using voice search. Therefore, optimize your website speed for them to load faster and make sure the user has no issue browsing through your website. It’ll most probably improve your chances of ranking well in voice searches.

The Future is evolving, and Voice Search is Here to Stay:

There’s no doubt that the Voice search is here to stay, as it is a fundamental shift that has happened since the 1930s. As digital voice continues to evolve, businesses can use it to their tremendous advantage for digital marketing. Voice search is faster and easier than typing. People are a lot more satisfied with the voice search system. It's perfect for multi-tasking such as cooking, taking care of the kids, and on the go tasks such as driving. Voice search has this incredible ability to help visually impaired or people with disability to remove the barrier of typing. With smart speaker devices such as Alexa, Siri and Google assistant becoming increasingly popular in homes, voice search is becoming ingrained in everyday life. You will be refrained from one of the biggest opportunities, if your digital marketing strategy remains only in the world of keywords. There are continuous transformations happening in the digital world because of voice search, which means that companies which will use this technology will ace this game just in time. If you need any assistance in digital marketing feel free to connect with us at [email protected] . Subscribe to us for more blogs.