One Year Ago Today
One year ago today, Echelon Insights launched with a mission to bring polling, predictive analytics, and digital intelligence under one roof. We wanted to create powerful insights our clients could learn from and act on. We wanted to expand the definition of opinion research. We wanted to find new ways to listen to what people are thinking and saying, and to get better at “test engineering” messaging and strategy with the power of that insight.
Since last June, we’ve launched both Insights on Air and Optimized Listening, two of our subscription-based insights dashboards. We’ve tracked $1.3 billion in political ad buys and distilled hundreds of millions of pieces of online content about political and policy issues, all to help our clients understand what really is moving the needle across media channels.
It’s a privilege to work everyday for innovative and impactful clients who are helping change the world, and along the way, changing the ways the world can gain knowledge and insight from the vast amount of data now at our fingertips.
To celebrate the occasion, we thought we should share some highlights from our first year.
The Washington Post reported on Echelon's Optimized Listening Twitter study, which found that political Twitter is very different from real world Twitter.
Opportunity Lives covered the launch of Empowered Women, an organization whose launch was informed by Echelon Insights opinion research.
Echelon Insights conducted a pre-Oscar network analysis identifying which pictures were most likely to receive awards based on Twitter statistics.
Echelon visually quantified the news cycle of 2014 using Optimized Listening's dashboard.
The Washington Post reported on Echelon's findings using its tool, Insights on Air - a dashboard displaying TV buys, buyers and pricing.
We’re grateful for your support of Echelon over the last year, and can’t wait to show you what’s next.