Why Mobile-Ready Matters
According to the Pew Research Center, 28% of Americans have used their smartphones to look for job information, but only half of those respondents have actually applied for a job on mobile. What might be causing the low conversion rate and why does it matter for the employer?1
If you are paying to optimize your job posting by clicks, it’s not only important that candidates can view your jobs on mobile devices, but that they also can apply via mobile. You don’t want to pay for clicks but not have anyone actually apply because the online application isn’t easy to complete on a phone or the prospect’s resume is at home on their desktop.
Writing your recruitment ad for viewing on a mobile device is equally important in making your recruitment ad mobile-ready. Browsing on handheld devices happens in seconds. You need to make sure your job description is quick and compelling for a limited screen size. An eye-catching photo or graphic may also improve the click-through rate of your posting.
Finally, it’s important to carefully review your analytic data to give you and your HR team invaluable insight into mobile job search behavior and to determine how it affects the success of your online recruitment.
If your company doesn’t currently have a career site or it isn’t mobile-ready, JobNewsUSA.com offers highly effective, mobile-friendly solutions including an Easy Apply for standard postings, targeted Digital Recruitment Campaigns with a guarantee, and a user-friendly dashboard for meaningful analytics.
1 http://www.pewinternet.org/2015/11/19/searching-for-work-in-the-digital-era/