Osslove Led Strip Lights Pain points
During the interview, the Osslove light strip companies interviewed unanimously reported that the sales of high-voltage light strips in the domestic market have dropped significantly this year. Feng Xiao, deputy general manager of Auman Lighting's domestic business department, told the author that, in fact, since last year, sales of high-voltage strips have shown signs of decline, but everyone did not expect the decline to be so obvious.
Feng Xiao believes that there are three reasons for the sharp decline in high-voltage light strips:
First, the technology of low-voltage light strips has improved, making installation more convenient and efficient;
The second is the reduction in the cost of switching power supplies. Previously, the switching power supply used for low-voltage light strips was about 70 yuan per unit, but now the unit price has dropped to 30 yuan;
Third, compared with high-voltage light strips, low-voltage light strips have better safety performance and no flicker.
You Xiaoyan, general manager of Lianhao Lighting, said that the sales of high-voltage light strips have fallen sharply. "Our high-voltage Osslove light strips have been growing rapidly in recent years, but this year has not increased but declined. Fortunately, low-voltage lamps The quantity of belts has gone up.” In You Xiaoyan’s view, the downturn in the lighting market is one of the main reasons for the decline of high-pressure lamp belts. There is also a more important reason, that is, the market competition for high-pressure lamp belts has become fierce and profitable. Being severely squeezed, this makes dealers and designers turn to the main push of low-voltage light strips with increasingly perfect technology.
Fan Fei, chairman of Longman Lighting, told the author that the company has been focusing on the mid-to-high-end market since its establishment. Last year’s foreign trade revenue accounted for about 55%. Due to the continuous trade friction between China and the United States in recent years, especially this year, the United States has decided to pay 300 billion US dollars. The levy of tariffs on Chinese goods has caused a huge impact on companies exporting to the US market, and Longman Lighting has also been affected to a certain extent. According to reports, in order to reduce the company's operational risks, Longman Lighting will increase its efforts to develop the domestic market next year.