#p00803

[ocsldteaching-blog]

Live project for eMarketing students

An integrative assessment has been introduced to the eBusiness MSc based on the needs of a real client. The assessment integrated the technical side of web development (taught in P00803) with eMarketing concepts (taught in P00809) to create an eMarketing strategy using social media and a website to realise that strategy. This was done for a real client and the design chosen by the client was also used as the scenario in parts of the Semester 2 modules. Feedback from students showed that they appreciated the chance to work on a real world project and to see how the material taught on the different modules came together. 

Samia Kamal, Department of Computing and Communication Technologies

[rjsharpe]

Live project for eMarketing students

An integrative assessment has been introduced to the eBusiness MSc based on the needs of a real client. The assessment integrated the technical side of web development (taught in P00803) with eMarketing concepts (taught in P00809) to create an eMarketing strategy using social media and a website to realise that strategy. This was done for a real client and the design chosen by the client was also used as the scenario in parts of the Semester 2 modules. Feedback from students showed that they appreciated the chance to work on a real world project and to see how the material taught on the different modules came together. 

(Samia Kamal, Department of Computing and Communication Technologies)