#packagedisign

[merzlikinadaria]

Red Jacket – well-flavored tea. Outside and inside.

[merzlikinadaria]

Red Jacket – well-flavored tea. Outside and inside. 

[merzlikinadaria]

Package design, following the legend, is a hard case that consist of two parts and has a “valuable cargo” in it – on of the tea flavors. Case cover has a ship nose shaped cut-off, while a contrast color is used for the inner part representing a ship hull below the floatation line. Each SKU has its own color and its own hand drawn pattern. The package design and the graphic guidelines reflect the brand character – traditional and monarchic, but at the same time modern and a bit snobbish.

[merzlikinadaria]

Red Jacket – well-flavored tea. Outside and inside. 

[merzlikinadaria]

Red Jacket – well-flavored tea. Outside and inside. The creative process started with a legend “An ocean of tea pleasure” and a brand name – Red Jacket. It as the name of the fastest clipper of its times, the Champion of the Atlantic, the ship that had always been delivering gold, tea and passengers to a destination on time. Brand’s logo represents how this name could look like on a shipside. Additionally it contains the port of registration and a graphic symbol – stylized image of a berthing bollard.

[merzlikinadaria]

Body oil package 'The Body Mantra'

[merzlikinadaria]

oil package

[merzlikinadaria]

Beard oil package design for Barbershop Schegol Moscow