Luxury packaging research
Today, luxury can be viewed in very different ways. Though more people look at minimalism as now’s luxury, it has always been a combination of great detail, materials and colours.
What people consider as luxury can vary from field to field, but someone will always be able to tell which one is which. Even though, there are a lot of thins imitating luxury, and a lot of people cannot tell the difference. Thus, we need to create something that truly expresses richness, that isn’t similar to everything else on the market.
In packaging, there are two ways in which a tea brand can be seen as luxurious: classic and minimalist. It depends on the customer to see which one is preferred more. One thing that is certain is the message sent. This can be done through small things among the design, such as metal foils, font choice, embossing/debossing, shape, patterns but most importantly, colour.
