Aug 22, 2014
Startups Tips #3: Clarity of Purpose
Focus on the website’s messaging. Do not allow the attention of the visitor to wader. This usually happens if the design doesn’t focus on the website’s purpose but seeks to impress visitors with its visuals. This is not to say the design mustn’t be impressive, but the design’s first job is to bring the startup’s purpose to the fore. If this messaging can be visually striking message well and good but don’t try too hard to make a visual impression. In such cases, you are liable to use plenty of design elements on a page layout that can distract the visitors.
