Jan 3, 2018
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Page Awards
I just entered the Page Awards screenwriting contest. My second contest ever!
From the PAGE international screenwriting awards facebook page
Reminder
The international page awards deadline is tonight at midnight!
"Local Sugar" - Quarterfinalist (so far) in PAGE International Screenwriting Awards!
More good news on "Local Sugar"!!!
http://pageawards.com/past-winners/2013-winners/2013-quarter-finalists/
Another example of a PAGE Awards design. This though is a little less like my idea! :D But the idea of flying shapes and shapes being similar to that of the PAGE Awards logo is a bit similar.
THE PAGE AWARDS
"Conceived in 1990, the Page Awards has grown to become Canberra’s premier design event. In 2006 the awards’ focus on print design was expanded to include more categories such as design for web and new media, innovation, environmental responsibility, leadership and emerging designers."
When designing this final piece I had a few questions to ask from my initial vision.
1. Who is my Audience?
2. What can be flexible yet stylish?
and 3. How can I achieve this?
Below is my research and even though there is very little imagery, the work involved was passionate and full of delicately calculated brush strokes. From the first uttering of the brief I was hooked, sleek and colourful images of kaleidoscope florals ran across my mind and I began to sketch.
The result was a modern and unique logo which you can find below with multiple colour swatches. But still those questions remained.
Who was my Audience?
Looking around my classroom we had some of the Graphic Design community. We are representations of Digital and Print Design as one complete being. We haven't yet decided if we want to work with pixels or dots of ink. Our style and taste is heavily varied so I observed the class for a few minutes and noted specifics of the two worlds.
We want everything to be aesthetically pleasing.
The designs should have something to draw us in.
We enjoy simple colour palettes with 2-4 colours.
We don't like clutter, we want a single focus.
We want something to have a strong theme/Style eg. Childish, Mature, Clean, Nature etc.
We want the piece to be as flexible and reusable as possible.
So, my design began to take form. I moved away from a fully symmetrical flower to one with a large 'leaf' which draws the eye in because of its slight unbalance. A slight conflict which in our minds we adore. I stuck to my colour limits and chose a colour which gave a modern feel which also supported a unisex community. The design is also very flexible being able to be manipulated to many different formats including animations. So I had pleased my audience, but my next question was going to be the important one.
What can be flexible yet stylish?
I had a sketch planned out, but it was far from finalized. It was appealing to my audience, but was it everything I needed? I had a look around for some other kaleidoscope flowers which thankfully are popular in jewellery and art. And I came across a set of cards with the colourful pieces on them. Vectors! They work well, can be clean, smooth, sleek and stunning. And vectors in both print and digital communities are a stylish and very aesthetic choice. I decided on a cut out idea as I wanted a simple paper design which could draw the eyes even more and make focus on the final piece. A die is quite easy to make and it's not too much to clutter and distract the piece. Now finally, I was ready to continue to my final production. I was very excited.
How can I achieve this?
So I had a simple design planned out, I had just begun pondering colours and now it was time to decide on a path. I could make this in Flash, Illustrator or Photoshop. Flash would be a unique way of playing with the design, it's fun to colour with and would heavily assist with an animation perspective. However Illustrator can produce vectors, I'm very new to the program and am unsure how I could get my result. Photoshop was my final choice. Having 14 years worth of Photoshop embedded in my brain I could really make it pop within this program. Vectors however were my goal, but I felt I could sacrifice the convenience of vectors and put some more time into making the Photoshop image rather large. Hence the final piece was designed and is here for you to admire and enjoy!
The final piece with the blue and grey floral design is eye catching. Calming and beautiful on the outside with a playful surprise of orange within! Orange and yellows are colours associated with food and play. What a perfect choice for the inside of my menu! But for when the session is calm and the awards are being presented the blue outside soothes and allows the audience to focus on the stage without the bright orange distracting the eyes! The design could be used as a center piece mat, allowing everyone to see each other perhaps with a candle or two in the center to add more atmosphere. The take away gift is a convenient reminder. A Karabina key chain with the floral and the page awards logo, something useful and stylish! The final design overall looks great digitally and printed and will definitely appeal to the community!
After all, Design just comes together naturally.