Feb 5, 2020
Parallel tracking is a method of speeding up user journeys. It means the ad click directly loads the landing page URL and lets the click measurement happen in the background. It reduces the overall load time of the landing page.
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Parallel tracking is a method of speeding up user journeys. It means the ad click directly loads the landing page URL and lets the click measurement happen in the background. It reduces the overall load time of the landing page.
Every time the google ad words team rolls out a new feature, the entire search marketing industry is speculating its effect. With SEM campaigns being ‘conversion-centric,’ it is natural that anything related to campaign tracking freaks us out, the latest update being parallel tracking for video campaigns.