@Regrann from @negus_negusti - Coca-Cola was originally called Pemberton’s French Wine Coca and contained a mixture of Peruvian coca leaves, kola nut, damiana, and cocaethylene (cocaine mixed with alcohol). John Stith Pemberton invented his French Wine Coca in Atlanta and it became very popular across the southeastern United States. The Coca-Cola recipe was a closely guarded secret, but in 1891, an Atlanta newspaper reported what many had already suspected: Coca-Cola contained cocaine. Coke was forced to change its marketing strategy and began referring to their product as “refreshing,” rather than promoting any medicinal benefits. Coca-Cola began taking cocaine out of its soft drink in 1903 because of racially-promoted fears among white society. According to a New York Times article: “Anyone with a nickel, Black or white, could now drink the cocaine-infused beverage. Middle-class whites worried that soft drinks were contributing to what they saw as exploding cocaine use among Black people. Southern newspapers reported that ‘negro cocaine fiends’ were raping white women, the police powerless to stop them.” Cocaine was eventually made illegal in the United States in 1914, but it wasn’t until 1929 that Coca-Cola perfected its formula. Before that year, the psychoactive components of the coca leaf could still be found in the soda in small amounts. The Coca-Cola soft drink became completely cocaine-free in 1929, but coca leaf extract is still used to this day as an active ingredient in the internationally popular soda. The ecgonine alkaloid, which gives cocaine its accelerating effect on the brain, is extracted from the coca leaf before processing. #PembertonsFrenchWineCoca #YouGoneGetDisWork #Regrann










