#penduluminaction

[peterdevera]

Sometimes, each of us needs a little perspective. Most people, of course, find it impossible to think beyond their own vision of the world, of their daily needs, their interactions, their wants, their goals, their successes, their setbacks and their

[peterdevera]

Most entrepreneurs share this: they don’t usually go it alone. Everyone relies on those who came before to help them find a way forward, even if the entrepreneur’s originality is uncontested. Entrepreneurialism is a team effort. That’s how you find

[peterdevera]

In my last post on Pendulum and business we explored the importance of consistency and anchoring in building your brand. Here we will look at how a relationship itself is the brand. Successful branding is more than just sales tactics

[peterdevera]

Wow, your baby sure is ugly!” When was the last time you heard someone say this? Maybe never, because no one is willing to say that out loud! How about this one? “Your clothing, marketing message, and overall business image

[peterdevera]

A decade after his first book deal, British writer Matt Haig posted a list of “30 Things Every Writer Should Know,” which appeared in The Telegraph. It’s a very worthwhile list, and more knowing than cynical and filled with aphoristic advice that every writer should take to heart.

[peterdevera]

Assigning a genre to a book can be a form of ghettoizing it.

[peterdevera]

In the business section of the New York Times today were virtual side-by-side articles showing how some people understand today’s marketplace while others still operate under the impression that we’re living in the 1960s.

[peterdevera]

Do you even read them if they happen to appear?