#perch interactive

[futureofstorytelling]

At Perch Interactive, Manhattan Story Crawlers were exposed to the incredible new ways creatives are trying to develop the future of retail. 

Read about it on our blog and take a look through our favorite pictures from Day 2 of FoST 2014!

[fashionaugmentedreality-blog]

Perch Interactive's display featuring Baggu’s leather bags: three bags are displayed on a projected wood surface, each with its own individual spot light casting a soft glow around it. As a customer picks up a bag, a collection of potential contents such as sunglasses, keys and lipstick appear on the table exactly where the bag was sitting. At this point, the customer may touch one of three buttons labeled “Photos”, “Story” and “Details” to learn more about the product at hand.

[fashionaugmentedreality-blog]

FAR Digest #1

RETAIL | The Gift Of Perch Perch Interactive,  interactive display technology company  that will "change the way you shop for shoes", according to Mashable, is offering free gift tables to a select New York stores for the holiday season. More on Perch Interactive...

eCOMMERCE |  Farfetch Celebrates Christmas With Designer Augmented Reality Wrapping Paper Online marketplace Farfetch is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four emerging creatives, the wrapping paper can be scanned using the Aurasma app on smartphone or tablet devices to reveal behind-the-scenes videos of the respective design process. More on Fashion and Mash...

JEWELRY | Swarovski Boosts eCommerce Via Augmented Reality Instagram Contest. Using the augmented reality technology of the Multiface(t)s mobile app, users can virtually try on pieces of jewelry and then upload the images to Instagram using the hashtag #swarovskistyle. Prizes include a Swarovski watch or bangle. More on Luxury Daily...

BEAUTY | Meet Your Augmented Reality Nail Bar Blippar App lets you try out new nail colors on your phone and purchase them directly from the shop window. More on Digital Style Digest...

[fashiondigitaldaily]

LET'S TALK B2B

Tonight's Future of Fashion event is centered around startups in the B2B (business to business) space. It's a wise move to launch a business-centric plan these days––not only is the startup market saturated in B2C (business to commerce), it's smart business to spend man hours and funds building partnerships with major brands, in lieu of building a fan base from scratch. 

Here's a sneak peek of the companies presenting at tonight's third installment in the ongoing series...

WHAT THEY'RE DOING RIGHT:

Not only are brands looking to engage their fans, Perch goes the extra step by allowing customers to physically interact with brand messaging. This hands on approach is incredibly innovative and partnership gold for mass market retailers. 

MORE INFO:

http://www.perchinteractive.com/

AN INSIDE LOOK:

CLOTHES HORSE

WHAT THEY'RE DOING RIGHT:

Using algorithms to help solve the problem consumers face when shopping online: finding the best fit. Clothes Horse is also white labeled - that means brands can maintain their identity (seamlessly integrating into their brand messaging) when using the service. 

MORE INFO:

http://clotheshor.se/

AN INSIDE LOOK:

D'MARIE

WHAT THEY'RE DOING RIGHT:

1. Leveraging their personal network of agents, stylists and art directors

2. Turning the fragmented process of fashion crediting into a useful, business savvy archive. Consider it the IMDb for the fashion industry.

MORE INFO:

http://dmariearchive.com/

AN INSIDE LOOK:

HANDSHAKE

WHAT THEY'RE DOING RIGHT:

Offering competitive pricing, targeting smaller manufacturers, featuring intuitive software and stellar design. 

MORE INFO:

http://handshake-app.com

AN INSIDE LOOK:

[fashiondigitaldaily]

Join FDD and Projective Space as we host the third installment of our Future of Fashion Series. This month's theme we'll focus on startups offering services in the B2B space: Companies Perch, D'Marie, Handshake and Clothes Horse, will present THIS Tuesday, October 16th. Afterwards join all participants for a networking cocktail hour. For more details and ticket information visit: projectivefashion.eventbrite.com

See you there!