#performance agency

[diamond-news]

Social Media - Facebook Advertising Strategy & Targeting

Social media marketing is getting more and more complex, as there is a great variety of platforms to choose from, numerous related principles and large and undeserved audiences to connect with. 

Thus, there is a great challenge for small and/ or newly established businesses when entering the social media sphere, regarding finding and attracting the most suitable audience.

In order to better determine and engage with your target market, do keep in mind the following tips:

1. Define Your Target Audience 2. Analyze Attitudes and Desires 3: Monitor 4: Create amazing content 5. Spot on, Targeted Advertising

Note that apart from the targeting agencies should have a common strategy on social media management on all social media channels. 

The Facebook advertising strategy is similar to the other digital channels ppc advertising strategy.

Always remember these tips for performance digital marketing agency services!

For more info about ppc and especially AdWords, check here http://www.globeone.gr/digital-services/google-adwords/

For SEO check http://www.globeone.gr/digital-services/seo/

For Analytics check http://www.globeone.gr/digital-services/google-analytics/

[originalmakersclub]

Digital Marketing Services | Globe One Digital

As a Digital Marketing Agency and Google AdWords Certified Partner, Globe One Digital delivers complete Digital Marketing strategies, which include SEO, PPC, CRO, Social Media Advertising, Mobile and other Web Services. With 15 years of experience, Globe One Digital has managed some of the strongest Brands and Digital Accounts in Europe. Check out Globe One Digital Marketing Services. 

GLOBE ONE DIGITAL LANDS ON TOP 100 FASTEST GROWING COMPANIES IN EUROPE Check out!

[techgadgetsmaniac]

Digital Marketing Services | Globe One Digital

As a Performance Marketing Agency and Google AdWords Certified Partner, Globe One Digital delivers complete Digital Marketing strategies, which include SEO, PPC, CRO, Social Media Advertising, Mobile and other Web Services. With 15 years of experience, Globe One Digital has managed some of the strongest Brands and Digital Accounts in Europe. Check out Globe One Digital Marketing Services. 

GLOBE ONE DIGITAL LANDS ON TOP 100 FASTEST GROWING COMPANIES IN EUROPE Check out!

[dannyfelts]

5 Benefits of using Google Analytics platform for your SEO campaign

During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.

Here are some benefits of using Google Analytics during an optimization campaign:

It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.

Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.

Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.

How To Use Google Analytics To Improve PPC Performance

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for a digital performance agency to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI, even as these tough economic times are shredding your budgets?

Measurement. Better yet, effective measurement. Because, as we all know, you can’t improve what you don’t accurately measure.

These are four steps to improve PPC performance by using Google Analytics:

Linking your AdWords account to your GA account

Setting up your GA dashboard

Setting up GA goals

Four fundamental GA reports to help you manage your campaigns

Read more - Or find useful info about  

social media management services

social media advertising services

facebook advertising services

[gogouanastasia]

5 Benefits of using Google Analytics for your SEO campaign

During a search engine optimization (SEO) campaign, you will need to use Google Analytics to track the performance of your keywords in order to have a successful campaign. You will be able to know how much traffic each of the keyword brings to your website. Google Analytics will open up a world of information you probably never knew about visitors on your site.

Here are some benefits of using Google Analytics during an optimization campaign:

It is completely free of charge. Although it is a free tool, but it still offer just as much or even more functionalities when compared to other paying tools.

Able to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the initial optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

Able to identify which pages and links your visitors click the most. You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages.

Visitor segmentation. With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources.

Able to fine tune your website. With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.

Every marketing campaign on the Internet needs to be tracked in order to make it successful. After planning and implementation, tracking tools are necessary so as to calculate the ROI of a particular campaign.

How To Use Google Analytics To Improve PPC Performance

Running effective PPC campaigns in B2B markets is a competitive task that can be extremely expensive. That’s why it is so important for a performance agency to run efficient campaigns that create maximum value for those high-cost clicks. So what can you do to be more competitive and increase ROI, even as these tough economic times are shredding your budgets?

Measurement. Better yet, effective measurement. Because, as we all know, you can’t improve what you don’t accurately measure.

These are four steps to improve PPC performance by using Google Analytics:

Linking your AdWords account to your GA account

Setting up your GA dashboard

Setting up GA goals

Four fundamental GA reports to help you manage your campaigns

[orfeasaggelou]

[gogouanastasia]

Do you have a digital marketing strategy?

After an informal poll on how widely used digital marketing strategies are, the results have shown some big improvements over the years. A few years ago two-thirds to three-quarters did not have a digital marketing plan at all. Now that number has shrunk to 44% in latest survey, although that is still quite high, and means many are doing digital with no strategy in place.

So, the latest research suggests an improved approach to planning in this sample of marketers, with fewer than half without a digital strategy. Congratulations if you're one of these companies!

10 reasons why you may need a digital channel strategy?

Companies without a digital strategy don't have clear strategic goals for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. And if you don't have goals you likely don't put enough resources to reach the goals and you don't evaluate through analytics whether you're achieving those goals. 

You won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications.

If you're not devoting enough resources to digital marketing or you're using an ad-hoc approach with no clearly defined strategies, then your competitors will eat your digital lunch!

You don't have a powerful online value proposition. A clearly defined online customer value proposition will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal.

It's often said that digital is the "most measurable medium ever". But Google Analytics and similar will only tell you volumes of visits, not the sentiment of visitors, what they think. You need to use other forms of website user feedback tools to identify your weak points and then address them.

It's all too common for digital performance marketing activities to be completed in silos whether that's a specialist digital marketer, sitting in IT or a separate digital marketing agency. It's easier that way to package digital marketing into a convenient chunk. But of course it's less effective. Everyone agrees that digital media work best when integrated with traditional media and response channels.

Insufficient resource will be devoted to both planning and executing e-marketing and there is likely to be a lack of specific specialist e-marketing skills which will make it difficult to respond to competitive threats effectively.

Even if you do have sufficient resource it may be wasted. This is particularly the case in larger companies where you see different parts of the marketing organization purchasing different tools or using different agencies for performing similar online marketing tasks.

You're not agile enough to catch up or stay ahead. If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialling new approaches to gain or keep their online audiences.

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing. So that's our top 10 problems that can be avoided with a well thought through strategy. What have you found can go right or wrong?

Digital marketing strategy has more or less now become a necessity of online marketing. Digital Marketing Services that are of vital importance:

Social media management 

Social media advertising

Facebook advertising

YOUTUBE ADVERTISING

Google Adwords - PPC

SEO

CRO

[gogouanastasia]

Performance marketing itself is alive and well!  

Performance agencies over the last ten years have, for the most part and with a few exceptions, remained directly focused on SEM, SEO, social, display and retargeting. They have relied on healthy margins, a limited amount of “true” competitors, limited technology and a large disparity between client sophistication and industry/agency capability sophistication.

Not all agencies fit this description, but most have historically been tactical machines — campaign management shops focused on executing the nuts and bolts of marketing better than their competitors or in-house options. Simply put, performance agencies have been campaign managers focused on their clients’ bottom line. They might think they are more, but clients see them as such, and it’s what the client thinks that matters.

Forward-thinking, independent performance agencies are showing strong moves and changes to their core business that will set them up for future success.

But many more are clinging to the hope that the next ten years will look like the past ten; they don’t want to mess with what’s been a good, profitable, percentage-of-spend model and undertake a painful organization overhaul.

The days of siloed designs without business intelligence, analytics, and mobile-specific teams are coming to a close; my estimation is that within three years, these agencies will be phased out.

So what will that leave us with?

The independent agencies built on a culture of innovation and focused diversification, creating services and structures that align with what clients will need in the future, are not just holding their ground; they’re staking new ground. They’re driving real change on the client side: the people they hire; how marketing is organized; the integration of technology, data, and analytics; new channels to integrate and more.

The layer of business intelligence these agencies add must go far beyond campaign analytics to focus on larger business opportunities; market positioning, customer profiling, website optimization, product mix, and expanded call hours are all examples of what agencies in the future can and should be able to recommend.

To achieve this, agencies must not be beholden to strictly margin-based goals. They must accommodate a culture of learning for employees, and they must enable their employees to be teachers, both internally and externally. And they must plan for the truth (and help clients plan for the truth) that new channels and technologies will emerge and may well render current core strengths obsolete.

Innovative agencies no longer picking the channels that make sense and then targeting consumers in each channel. We’re putting the audience first, learning who are they, how they behave, and what motivates them to engage. You have to know the consumer first and let the data drive the channel strategy. And always save some mindshare for the next big thing, especially if it comes from within.