So excited for this!❤️ We hear about reformulations a lot, but how does it actually work 🤔? For this week’s Perfume Playdate, we find out! Founder and owner of cult niche brand Aroma M 🌸, Maria McElroy, shares the process behind reformulating her beloved fragrances to be IFRA compliant in anticipation of an exciting rebrand. Join us Maria, Olya, and Daisy on Thursday, August 26th from 6-7pm EDT on @clubhouse to learn more 🧪! Be sure to follow @aromam @olyabar @coolcookstyle and our project @perfumeplaydate for updates. FYI invitations are no longer needed to join Clubhouse ♣️🏠! Simply download the app to your phone 📲 and join the confession room! Link in bio 🔗! #perfumeplaydate #perfume #perfumelovers #perfumecollection #perfumeaddict #fragrance #fragrancecollection #fragrancelover #fragranceblogger #perfumeblogger #aromam #mariamcelroy #indieperfumer #indieperfumes #cultperfume #cultperfumes #rebranding #ifra #reformation https://www.instagram.com/p/CS-QopILb_C/?utm_medium=tumblr