5 Easy Steps to Building a Personal Development Business
Step #1: Create Your 1-Page Website
(with a place to Opt-In)
If you want to teach someone about any topic in personal development — if you want to have a hand in helping them change their life — you must FIRST have a web presence.
But building a website takes work. Tech skills. Lots of time and lots of money. Right?!
Not today. Not with my 5-Step Formula!
Just 1 simple webpage is all you need! Plus, it’s really quick and easy to put up. It’s called an Opt-In page. This page is very important because it turns your visitors — your prospects — into leads and even customers!
Step #2: Offer A Free Gift
(in exchange for their Email address)
This is important: You are trying to entice someone to give you his or her Email address so you can start building a relationship. However, today people are only willing to give up their Email address in exchange for something of VALUE.
That’s where the free gift comes in.
On this 1-page site, you simply give away some free information. They give you their Email address and in exchange you offer them a valuable (but free) report.
But it’s so much more than just a report. It’s your opportunity to build a real relationship with your prospect that can later lead to… you guessed it, SALES!
Step #3: Thank Your New Subscriber
(be sure to include a related Affiliate Offer)
What happens when you give your Email address to opt-in for something? You immediately go to a Thank You Page, right? Without that Thank You Page, you simply wouldn’t know if your Email was submitted correctly.
Of course, I want YOU to make your Thank You Page into something more… the goal is to make this a Revenue-Generating Page!
Here’s How: Rather than simply feature a boring message like, “Thank You for your submission”, you can easily copy and paste an affiliate link on this page. This way, your Thank You Page is primed to sell and generate revenue.
Step #4: Your Leads Go Into A Database
(Sendlane is recommended)
At the same time your prospect is sent to the Thank You Page, his or her Email address is automatically sent to a special database. Which is then used to send large batches of emails.
Sounds complicated, but it’s really quite simple. Having all those emails in a database gives you the power to automatically send Email messages to everybody on your list no matter if you have a 10-person list, 1,000-person list, 10,000-person list, or more.
Simply by writing one Email one time, you can send to ALL of them!
Now, I recommend starting an account with a company called Sendlane. I’m a co-owner of Sendlane, which is why I trust it so much. I’ve tried so many autoresponder services and NONE of them feature the deliverability, Email setup and even extras… like creating beautiful and high-converting opt-in pages!
Article Source: http://lurn.com/blog/5-easy-steps-to-building-a-personal-development-business-free-online-workshop/
