#personalizationinecommerce

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Why Personalization in eCommerce is Important?

In the world of eCommerce, businesses are constantly striving to improve customer experiences and drive sales. It involves using data and te

Why Personalization in eCommerce is Important?

It is important to understand why personalization in eCommerce is important, because it allows businesses to cater to the unique needs.

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Ecommerce personalization indicates the practice adopted by online sellers to create a satisfying experience, a fulfilling journey during ecommerce sessions for consumers by dynamically presenting product, content, or media recommendations deduced from their browsing pattern/behaviour, psychological attributes, purchase history, and demographics.