#pied-de-coq
The pied-de-coq pattern was born between 360 and 100AC. It belongs to the traditional Scottish Tartan Fabrics Family, and was mainly diffused in the Scottish Lowland, near the Anglosaxon border, that’s why its also called Border Tartan.
As one of the more ancient tartan types, houndstooth was probably adopted by those clan-fights-free individuals and originally made on a woven wool cloth. woven fabric decorated by black & white broken checks named à la francaise “pied-de-poule”, after its litt feet resembling shape. The bicolor pattern appears seasonally in shop windows and around town both in black and white and colorful variations with a strong optical effect.
In 1950 pied-de-poule becomes Christian Dior’s first fragrance signature: he made an outstanding vertical packaging decorated in the bicolor pattern to highlight the dualism of Miss Dior.After years and years of use and innovative pied-de-poule in sportswear, winter or elegant and elitarian as seen on Oscar de la Renta’s 1992 catwalks, the pattern goes up to the '90s wrapped in a high aura, which it maintains until 2009 .
2010 onwards, all the most important fashion houses adopt it, mainly in the classic black and white version, making it the main trend of the cold season both on the runways and in fast-fashion chains: from Chanel to Balmain, from Area to Moncler.
Reference book: fabric in fashion design
