The £20 Billion Handshake
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The £20 Billion Handshake
Structural Online Toxicity
This week’s readings challenge the idea that online harassment and trolling are caused only by a small group of intentionally malicious users. Materials like Trollspotting and the Stanford research on trolling show that toxic behavior can be situational and widespread, meaning almost anyone can be part of or contribute to harassment online. This reframes trolling as a structural issue rather than simply an individual one.
This perspective is reflected in my photo post, which illustrates the overwhelming power of coordinated harassment and how platform dynamics can make individuals feel small and isolated. As Zeynep Tufekci argues, it is not individual intent but the structures and incentives platforms create that shape these outcomes. My link and video posts further highlight how these dynamics have real world consequences, as social media companies face legal and political scrutiny over addiction, harassment, and harm. These examples show that online toxicity is connected to intersectionality and identity, as well as mental health and accountability beyond the platforms themselves.
The £20 Billion Handshake: Backend Deals Reshaping Your Search Bar