#points and miles programs

[accessloyalty]

The Customer Engagement Recap – October 24

Loyalty programs for all (ApplePay and RedBox customers) and other news in this week's #customerengagement recap

Finish off this week with the news (and news you may have missed) that’s going to impact your customers in the coming weeks and months.

In this week’s customer engagement recap:

Sears disputes report of 116 store closures, nearly 6,100 layoffs

Rumor: Apple Pay loyalty program could launch in time for Christmas

20 Tips to Solicit More Customer Feedback

Redbox Launches Its First National Loyalty…

View On WordPress

[accessloyalty]

The Dangers of Overthinking Loyalty Programs

I don’t just work for a company that operates in the loyalty program space, I’m a huge fan of them myself. I’m attracted to the idea of getting something – points, a “punch,” anything – for spending my dollars with a company. Like most people (78% in fact), I’m more likely to pull the trigger on a purchase if I know it’ll be recognized somehow.

I’m not in the majority, however, when it comes to…

View On WordPress

[accessloyalty]

The Power and Pain of Points and Miles Programs

Have you ever signed up for a points program without actually knowing the details? As in, just pass over your name and phone number and you’ll start getting points on every purchase, eventually earning enough for…something.

Of course you’ve done that. Points are awesome. Points are sexy.

But there is a growing issue with many of these programs, and it’s leaving members trapped in a glass case of…

View On WordPress

[accessloyalty]

The Customer Engagement Recap – May 23

Finish off this week with the most important news (and news you may have missed) from the customer engagement and loyalty marketing world. 

In this week’s customer engagement recap:

EBay asks 145 million users to change passwords after cyber attack

Customers unhappy with TV and ISP services, survey shows

Citi’s points to be used for online bill payments

The Two Types of Loyalty, and How to Earn…

View On WordPress