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@accessloyalty
The Customer Engagement Recap ā December 19
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Why North Koreaās attack should leave every company scared stiff
Kimpton Karma Loyalty Program is Not Going Anywhere after IHG Acquisitionā¦For Now
How Discounts are Changing the Mobile Payments Adoption Curve (VIDEO)
Mobā¦
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How Discounts are Changing the Mobile Payments Adoption Curve (VIDEO)
Itās holiday shopping season. People have abandoned their families to shop on Thanksgiving, then stood outside in the wee hours of the morning on Black Friday waiting for doors to open.
Theyāve dutifully ignored work (on occasion) to browse online retailers. Theyāve sharpened their elbows and mobilized through intense crowds at malls, warehouse stores, and big box retailers.
People will go toā¦
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The Customer Engagement Recap ā December 12
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Retail sales in the US hit 8-month high in November. Will holiday spending soar?
Survey: 4-In-5 Consumers Say They Wonāt Be Spending More This Holiday Season
The Risks and Rewards of Corporate Holiday Gifts
6 OUT OF 10ā¦
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The Risks and Rewards of Corporate Holiday Gifts
Have you ever received an awful corporate holiday gift? I have.
Years ago, I received cowboyĀ boots as a Christmas bonus. Not subtle cowboy boots ā brightly-colored, garish boots that would make evenĀ Porter WagonerĀ shudder.
Oh, did I mentionĀ they were womenās boots, and about five sizes too small?
Thatās what counted as a specialgift from aĀ multi-million dollar marketing agency. I suppose my bossā¦
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The Customer Engagement Recap ā December 5
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Todayās Jobs Report Is Just Good News, Period
Will Amazonās new private label give Pampers a run for its money?
Stagnancy in Your Loyalty Program? Time for a New Perspective
Twitter Offers drops digital coupons into yourā¦
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Why Employee Discount Programs Work: From One HR Professional to Another
Before we get started, letās get one thing straight. Iām biased. Unapologetically so.
Thatās right. Iāve been the head of human resources here at Access Development for almost seven years, and I know with 100% certainty the value of a quality employee discount program for me as an HR professional.
How do I know?
First, Iāve been in the human resources āgameā for over 20 years. I know what itāsā¦
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Stagnancy in Your Loyalty Program? Time for a New Perspective
So youāve built and launched a loyalty program. Congratulations!
Customers are jumping at the chance to enroll and show you just how dialed in to your brand they can be, and youāre excited to leverage the program to create legions of devoted, engagedĀ fans.
But then time passesā¦and very little happens.
The program is failing to inspire people. Participation is low. Enthusiasm is absent.
The sameā¦
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Access Gives Back in 2014
It's been a very, very good year, and we're excited to share our good fortune with those in need. Have a great Thanksgiving, everyone!
Access is unlike any other place Iāve ever worked ā including startups, massive corporations, agencies, an NBA franchise, among others. Iāve never seen a place with the unique culture and cohesion that Access has. Maybe itās the hiring process thatās as much about learning attitudes as capability, or so many employees hangingĀ around in spandex after biking to work during the summer, but thereās aā¦
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The Customer Engagement Recap ā November 21
What do you think of stores being open on Thanksgiving? According to one survey, 50% of you are opposed.
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
REPORT: 50% OF AMERICANS OPPOSE EXPANDED THANKSGIVING RETAIL SHOPPING HOURS
AROUND THE GLOBE, PRIVATE LABELāS APPEAL GOES BEYOND PRICE
Marriott Rewards offers free Wi-Fi worldwide
The Five Traits of Great Customerā¦
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The Five Traits of Great Customer Incentives
Incentives work. Just ask any parent.
Kid wonāt eat dinner or do their homework? You can try withholding dessert and video games, but that only builds resentment from the little darlings.
Many parents, myself included, find that incentivizing behavior is the ticket to success.
Go a week without picking on your sister? Hereās a trip to the arcade.
Perfect gradesĀ for the semester? New video game.
Wā¦
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The Customer Engagement Recap ā November 14
The Customer Engagement Recap ā NovemberĀ 14
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Black Friday doesnāt have the best deals
UPS Braces for Online Shipping Surge With New Delivery Tactics
What Consumers Want From Brands This Holiday Season
Cheap gas will goose spending by 6%, analyst sees $52B in savings
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The Relationship Between Member Benefits, Discount Programs, and Successful Associations
I joined a professional association once. Over the course of several years and thousands of dollars, this is what I had received for joining: a useful Powerpoint on writing press releases.
Thatās all. Obviously, that relationship didnāt last too long. The press releases Iāve constructed since are better, I suppose. Worth my investment into the organization? Eh, nope.
Ask someone why they join aā¦
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Finding the Right People at the Right Time: Coupons and Loyalty Programs
Right person, right time? Businesses should consider working with #LoyaltyPrograms
Over the course of my years working with merchants on coupon campaigns, Iāve found one common, recurring question:Ā How canĀ a coupon can help meĀ connect with the right person at the right time?
In other words, the merchant wants to know how to connect to people who arenāt a current customer, at a time when that person is looking to make a purchase.
That isnāt just an issue with coupons, itāsā¦
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What Consumers Want From Brands This Holiday Season
What Consumers Want From Brands This HolidayĀ Season
Are we heading into the most competitive holiday shopping season ever?
We know last year was a little intense, beginning with a Black Friday/Cyber Monday full of deep discounts and winding up with a large percentage of consumers holding out for last second deals. The result was a bloodbath on price tags, as retailers had no choice but to cut prices to keep up.
Deloittepredicts 2014 holidayā¦
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The Customer Engagement Recap ā October 31
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Starbucks to offer delivery in select cities
Retailers buck trend and announce they will be closed on Thanksgiving
Are Mobile Wallets 400% More Difficult to Use than Physical Wallets?
AT&T Accused of Deceivingā¦
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Are Mobile Wallets 400% More Difficult to Use than Physical Wallets?
Ā Iām a mobile wallet user, sure. I used it once when my gas tank was nothing but fumes and my physical wallet was nowhere to be found. I used it another time when I reached the checkout line with a load of groceries but was without my physical wallet again.
Iām a huge fan of mobile wallets (when I donāt have my physical wallet)!
In all seriousness, this is the experience of many mobile walletā¦
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The Customer Engagement Recap ā October 24
Loyalty programs for all (ApplePay and RedBox customers) and other news in this week's #customerengagement recap
Finish off this week with the news (and news you may have missed) thatās going to impact your customers in the coming weeks and months.
In this weekās customer engagement recap:
Sears disputes report of 116 store closures, nearly 6,100 layoffs
Rumor: Apple Pay loyalty program could launch in time for Christmas
20 Tips to Solicit More Customer Feedback
Redbox Launches Its First National Loyaltyā¦
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