Nov 9, 2016
Wednesday Snapshot: The Data Behind Trump’s Twitter Takeover
Consider that in January 2015, the average number of retweets one of Trump’s tweets received was 79. But by January 2016, the retweet average had shot up to 2,201. So while @realDonaldTrump’s capacity to reach people directly—i.e., his number of followers—has “only” doubled, the dissemination of his average tweet increased by a factor of 28 over that time period.